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Research

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications.

Jump Starting Predictive Analytics in 5 Steps

February 8, 2016

Launching a predictive analytics initiative can seem daunting. This five-step process will make it less so.

Data Quality Demands a Team Approach

February 4, 2016

Should business users be accountable for data quality? Research shows a disconnect between IT organizations and business users in answering …

Predictive Analytics Now Easier but Still No Cake Walk

February 2, 2016

Predictive analytics is no longer the sole purview of data scientists.

How to Identify the Right Enterprise App Distribution Channel

January 29, 2016

Updating your enterprise app distribution model? Here is how to determine which option is best for your company.

5 Open Source Predictive Analytics Tools

January 25, 2016

KPIs, Collaboration Among Mobile App Best Practices

January 21, 2016

Companies with more mature mobile app strategies are more likely to use KPIs to measure mobile app success, survey finds.

8 Marketing Automation Best Practices

January 20, 2016

Aligning marketing automation with a content strategy is just one key to successfully implementing marketing automation.

How Should App Dev Teams Monitor End User Experience?

January 19, 2016

Application development teams can use different approaches to monitoring the end-user experience of business apps. Which one is right for …

7 Marketing Automation Leaders

January 13, 2016

10 Mobile App Trends for 2016

January 12, 2016

When it comes to mobile app development, what can enterprises expect in 2016?

Should Chief Digital Officer Lead Digital Transformation?

January 8, 2016

Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …

Application Data Management's Role in Post-Modern ERP

January 6, 2016

Post-modern ERP deployments call for a new approach to data management.

Marketing Automation's Star Is Rising

January 5, 2016

Marketing automation aligns sales and marketing teams and helps them provide personalized interactions to prospects and customers.

10 Data Analytics Predictions for 2016

January 4, 2016

As companies grow more reliant on data analytics, technology must keep pace with changing business needs, say data experts.

Startup Spotlight: Azuqua's Cloud Services Orchestration

December 28, 2015

Cloud platform helps businesses integrate, manage and orchestrate popular services like Twitter feeds or Gmail with enterprise software like …

8 More CRM Options, from Aptean to Zoho

December 23, 2015

Which Enterprise Apps Were Popular in 2015?

December 23, 2015

Slack, Zendesk and Jobvite were among the fastest growing enterprise apps in 2015, according to Okta.

5 Ways to Boost CRM Effectiveness

December 21, 2015

Using sales enablement tools can make CRM a more valuable tool for salespeople.

4 CRM Giants: Salesforce, Microsoft Dynamics, Oracle and SAP

December 17, 2015

Mobile App Momentum Continues, Surveys Find

December 16, 2015

Companies are getting more strategic with their mobile app initiatives, find two new surveys.