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Research: May 2012

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for May 2012

Six Ways Data Virtualization Can Boost Business Intelligence Agility

Wayne Kernochan of Infostructure Associates suggests six ways data virtualization can be employed to deliver increased business …

The More Pervasive the Use of Business Analytics, the Better the ROI

A recent Nucleus Research study shows that, in contrast to most enterprise software deployments, which yield an initially strong ROI that …

Big Data Business Plan Should Precede Technology Selection

Not sure where to begin with Big Data? You’ll need a solid business plan. Six steps can get you there.

Is SQL Server 2012 a Bid for Business Intelligence Greatness?

Microsoft talked up new Big Data and business intelligence capabilities built into SQL Server 12 during last month’s launch. But …

Six Tips for Getting the Best SaaS Deal

Purchasing software-as-service apps is different than buying on-premise apps. Savvy buyers will get a better deal if they are mindful of …

CRM, CEM and the ROI of Customer Relationships

Customer experience management (CEM) involves a more cohesive approach to customer acquisition and retention than traditional CRM or social …

Survey: 70 Percent of Organizations Have Big Plans for Big Data

Big Data is on nearly every IT and business professional's mind, a new survey from Informatica shows. But challenges loom...

Two-tier Strategy a Way to 'Reinvigorate' ERP

Why would a company want to use a two-tier ERP strategy? There are plenty of reasons, say the experts, including increased business agility …

Everything You Ever Wanted to Know About Embedded Analytics

Benefits of embedded analytics include ease of adoption and the ability to tailor analytical functionality. But there are possible pitfalls, …

Zynga's Cloud Journey: Delivering Apps in the Hybrid Cloud

CTO of Zynga explains to Interop crowd how the gaming company moved its applications from on-premise to the public cloud, and then to its …

10 Ways to Get the Most out of Mobile CRM

Customer relationship management and mobility experts share their tips on how to get the most out of mobile CRM.

Where Is Social CRM ROI?

Recent Gartner surveys found social CRM is top of mind for executives and interest in social CRM is growing, yet just 50 percent of Fortune …

Will Business Folks, IT Admins Like Windows 8 Apps?

With a steady stream of news about Microsoft's Windows 8, some IT organizations are likely getting excited about the new OS – while …

Visualization Broadens Business Intelligence's Appeal

Visualization is taking business intelligence out of the realm of specialists and making it more accessible to "average" users.