Research: July 2015

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for July 2015

Analyzing archived data is critical to driving added revenue, says IDC. So why aren't more companies doing it?

Having a release strategy is a non-trivial and rarely discussed issue in SaaS, says Gainsight CEO Nick Mehta, who offers five tips for …

Limitations in NoSQL databases mean they are more appropriate for some use cases than others.

A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.

Big Data analytics are ready for a close-up at companies involved in the movie business.

Investment in cloud apps is impacting overall IT spending, finds Computer Economics, which means organizations should tweak IT staffing and …

Application creep is a problem that hits sales teams especially hard. Tinderbox's Mitch Frazier suggests a three-pronged approach to …

Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.

It's the apps, stupid. Forget about infrastructure, says CTO of Amazon Web Services, and just build applications.

The Internet of Things topped Gartner's list of most-hyped technologies last summer. But compelling business cases for IoT are beginning to …

Apple's latest mobile operating system, iOS 8, offers plenty of business-friendly goodies that should please enterprise users.

Financial services firms appoint more chief data officers than other industries. What can you learn from them about how a CDO can help your …

The Internet of Things can potentially improve the aviation industry, from reducing fuel costs to better utilizing maintenance crews. But it …