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Research: July 2015

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for July 2015

Analyzing Archived Data Yields Big Returns

Analyzing archived data is critical to driving added revenue, says IDC. So why aren't more companies doing it?

5 Tips for Successful SaaS Releases

Having a release strategy is a non-trivial and rarely discussed issue in SaaS, says Gainsight CEO Nick Mehta, who offers five tips for …

3 Limits of NoSQL Data Processing

Limitations in NoSQL databases mean they are more appropriate for some use cases than others.

CRM Evaluations Not Thorough Enough?

A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.

Big Data Analytics Goes Hollywood

Big Data analytics are ready for a close-up at companies involved in the movie business.

Is Cloud Causing IT Spending Shift?

Investment in cloud apps is impacting overall IT spending, finds Computer Economics, which means organizations should tweak IT staffing and …

3 Ways to Control App Creep

Application creep is a problem that hits sales teams especially hard. Tinderbox's Mitch Frazier suggests a three-pronged approach to …

Startup Spotlight: Influitive's Advocacy Marketing Software

Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.

Cloud Is All about Apps, Says Amazon's CTO

It's the apps, stupid. Forget about infrastructure, says CTO of Amazon Web Services, and just build applications.

Cutting through Internet of Things Hype

The Internet of Things topped Gartner's list of most-hyped technologies last summer. But compelling business cases for IoT are beginning to …

8 iOS 8 Features Enterprises Will Love

Apple's latest mobile operating system, iOS 8, offers plenty of business-friendly goodies that should please enterprise users.

Banking on Chief Data Officers

Financial services firms appoint more chief data officers than other industries. What can you learn from them about how a CDO can help your …

IoT in the Sky

The Internet of Things can potentially improve the aviation industry, from reducing fuel costs to better utilizing maintenance crews. But it …