Social Media - Research

Putting a Social Spin on HCM

April 16, 2013

Human capital management (HCM) vendors are focusing on social recruitment as social channels become an important source of job referrals and recommendations.

5 Tips for Mashing up Big Data, Social Media

March 14, 2013

Mashing up Big Data and social media can help organizations understand their customers better. Here are five tips for a successful Big Data and social media mashup.

7 Apps for Social Media Monitoring on the Go

March 6, 2013

Monitoring social media is a 24/7 job, which is why it's so important to use mobile apps for doing so. Here are seven interesting mobile social media monitoring apps.

Social Media Monitoring and Listening Tools: a Primer

January 4, 2013

Interested in "social listening?" This beginners' guide to social media monitoring and listening tools tells you what you need to know.

Salesforce's Social Media Marketing Play

December 5, 2012

Salesforce hopes its Marketing Cloud, built on its acquisitions of Radian6 and Buddy Media, will appeal to CMOs who want to consolidate social media marketing activities.

7 Tips for Integrating Social into Business Processes

November 20, 2012

Like the rest of the world, business processes are becoming "social." But it takes more than just using Twitter to get desired results from socializing processes.

Review: OneDesk Has Centralized Collaboration, Social Media Monitoring

October 12, 2012

OneDesk is a souped-up project management tool designed from the ground up for team collaboration and participation from external users.