Consumers Love Mobile Marketing, Location-based Services
Mobile marketing works, yet most marketers today have yet to seize on the opportunity, according to Greg Stuart,…
Retail
9 Tips for Building Terrific Mobile Retail Apps
Mobile devices play an increasingly prominent role in Americans’ online shopping experiences, a trend illustrated by growth in…
Self-service BI Initiatives Fall Short
“Self-service” is a term that implies ease of use. Yet too often, it’s not easy enough. While self-service…
Savi’s Sensor Analytics Software Gets Predictive Capabilities
One of the promises of the Internet of Things (IoT) is its ability to help companies improve their…
Analytics Playing Greater Role in ERP
Are the terms enterprise resource planning (ERP) and business intelligence (BI) destined to become obsolete, replaced by something…
Cloud Analytics a Winner for SAS
Cloud analytics was the big news at this week’s annual Premier Business Leadership Series (PBLS) event held by…
Cloud ERP Acceptance on Upswing
ERP is beginning to experience a shift that has already shaped other enterprise applications like CRM, according to…
Big Data Analytics Needs a Code of Ethics
Just how much data can private companies (or government agencies for that matter) collect on individuals and how…
Salesforce Revamps Sales, Service Apps
With less than a week to go until Dreamforce, CRM giant Salesforce is already making major announcements that…
Data Visualization: Old Practice, New Value
Data visualization is not new. During a recent International Institute for Analytics (IIA) webinar, Bill Franks, chief analytics…
App Integration Underpins Customer Engagement
Within the next five years, CIOs will have to deal with thousands of cloud applications and millions of…
Forget Omni-channel; Retailers Move to Unified Commerce Model
In Macy’s latest annual report, the company refers to itself as an “omni-channel retail organization operating stores and…
Chief Data Officers Put ‘Strategy’ in Data Strategy
It can feel like a little like executive overload, with companies adding emerging roles like chief digital officer…
8 Keys to Enterprise App Store Success
Enterprise apps stores offer a convenient portal that allows employees to download a selection of tested and trusted…
NetSuite Buys E-commerce Provider Venda
NetSuite, which is known primarily for its cloud-based ERP software, has acquired London-based Venda, a provider of e-commerce…
Information Governance in Age of Mobile, Cloud and Social
By Rex Ahlstrom, BackOffice Associates Enterprise data is no longer restricted to transaction-based and other legacy systems. Companies…
Cloud ERP Buying Guide
We recently published Top Ten Trends in Cloud ERP, and we’ve also looked at how ERP giants like…
10 Keys to Creating a Mobile ERP Strategy
Mobile ERP has been on the enterprise radar for a while now, with experts telling us companies will…
Badgeville Targets Online Communities with Gamification Software
Nearly a year after launching a “behavior lab” aimed at helping it better address the needs of enterprises,…
Pegasystems Gains Co-browsing Tech by Acquiring Startup
Co-browsing offers customers an experience similar to screen sharing except it remains in the browser and does not…
IBM Offers Cloud Analytics as a Service
While most organizations are eager to get Big Data projects off the ground, early adopters are running into…
Cloud a Key Part of ‘Postmodern ERP’
ERP is changing. Large ERP vendors like Oracle and SAP are now active participants in software-as-a-service (SaaS) and…
Top 10 Trends in Cloud ERP
Cloud enterprise resource planning (ERP) software hasn’t really caught on yet. But according to a recent Gartner survey,…
Wearable Tech Will Make Enterprise Impact
Wearable technology is undeniably hot. Exhibitions like CES and the Wearable Tech Show have been brimming with consumer…
Using Analytics to Measure Mobile App Success
By Nitin Bhatia At an undisclosed location, the countdown has been initiated: five, four, three, two, one and…
Big Data a Big Priority for Most Organizations
Big Data isn’t just a buzzword, it’s a transformative technology trend that can have real impact, according to…
SAP Intros Big Data Services
In a recent interview with Enterprise Apps Today, Greg Girard, program director, Merchandising and Marketing Strategies and Retail…
IntelliResponse Adds Targeted Marketing to Virtual Agent Technology
IntelliResponse, a provider of enterprise virtual agent technology, has launched OFFERS, software that presents real-time, customized promotions to customers…
5 Best Practices for Data Quality Management
By Priya Singh, Information Builders All companies struggle to manage the cyclical data quality process. A majority of…
Smartphones Will Boost IVR’s Customer Service Image
A 2012 poll found that 80 percent of consumers would cease doing business with a company following a…
How to Bring Customer Focus to CRM
When someone goes off in all directions at once, the common advice is to focus. The same advice…
How to Buy Social Customer Service Software
Social media networks are a fact of life. Customers are going to use Facebook, Twitter and other networks…
inContact Updates Contact Center Software with New Integration, Reporting
inContact has released the first of two enhancements to its cloud-based contact center software planned for 2014. Highlights…
CDW Aims to Fill Mobile App Gap
Both Google Play and Apple’s iOS App Store offer options that allow companies to distribute proprietary applications to…
With Silverpop Buy, IBM Is Cloud Marketing Contender
Cloud marketing is one of the hottest software categories around right now, as evidenced by Oracle’s string of…
Birst Tool Makes Data Visualization Accessible to All
Birst, a provider of cloud business intelligence, has made its Birst Visualizer software, first introduced to a select…
5 ERP Blunders and How to Avoid Them
When it comes to selecting, implementing and running ERP, there are countless ways to get it wrong. Here…
Big Data Analytics: What Can You Learn from High Achievers?
Retailers, more than many other businesses, seem poised to use Big Data analytics to their competitive advantage. Yet…
6 Big Business Intelligence Mistakes
The business intelligence (BI) market, which Gartner estimates is now worth more than $14 billion, is large and…
Analytics, Business Intelligence Are Converging, not Merging
Enterprise Apps Today recently wrote about Gartner’s new Magic Quadrant (MQ) specific to advanced analytics. Gartner addresses the…
How to Build a Data Assessment Business Case
By Michael Collins Examining an enterprise’s strategic master data within or across multiple systems to ensure quality and…
Open Source Vendors Blaze a Trail in Advanced Analytics
For eight years now, Gartner has been issuing a Magic Quadrant (MQ) for business intelligence. The rise of…
Data Mining Group Updates PMML
The Data Mining Group, a vendor-led consortium of companies and organizations developing standards for statistical and data mining…
8 Common CRM Mistakes, and How to Avoid Them
According to Gartner, the CRM market will reach $23.9 billion this year after several years of strong growth.…
How Qualitative Research Can Improve Your Business Analytics
In the social sciences areas of academia, qualitative research is a hot topic – which usually means that…
Top 10 Mobile Business Intelligence Apps
Just as business is no longer confined by the walls of a company’s physical facilities, business intelligence (BI)…
Google Snaps Up Channel Intelligence for $125M
Google is acquiring online and social marketing and e-commerce specialist Channel Intelligence for $125 million, the latter’s parent company ICG…
SAS Aims Visual Analytics at Midsized Businesses
SAS is opening the Big Data visualization floodgates with an update to SAS Visual Analytics. The company is…
Microsoft Dynamics for Retail Goes Omni-Channel
Omni-channel engagement is the latest battleground for retailers and the tech titans that they depend on for their…
IBM Retail Software Targets Omni-Channel Shoppers
IBM took the wraps off new retailing software and solutions offerings under its Smarter Commerce banner during NRF 2013,…