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Research: July 2004

Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for July 2004

Mass Customization With a Personalized Experience

Automation is great -- up to a point. Case study of an online merchant that strikes the right balance between personalization and …

Interactive Voice Response Keeps Customers Satisfied

Missed calls mean missed sales, but many small businesses can't justify the expense of a receptionist. Using interactive voice response …

What Are Your Best Customers Doing on Your Web Site?

Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself.

Experts Speak Out on Improving Sales Conversions

Real-world tips to help you achieve the all-important goal of turning shoppers into buyers -- and why you shouldn't sweat comparisons to …