CRM is the hottest area in enterprise applications today, with sales in excess of $23 billion in 2014, according to Gartner. The research firm predicts the CRM market will reach $36.5 billion by 2017. But there is some debate over…
Companies know they need strong social media communications to benefit their brands. But the proliferation of social media outlets has made it a challenge to keep track of social media messaging, by customers, third parties or even different departments within…
Salesforce Making its CRM software “smarter” is a theme Salesforce has been hitting pretty hard. Last summer it paid $390 million for data science startup RelateIQ, a purchase that RelateIQ cofounder and CEO Steve Loughlin promised in a blog post…
CRM market leaders Salesforce, SAP, Oracle and Microsoft account for less than half of the total CRM market. Gartner has estimated that more than 900 companies sell CRM software. Why is the CRM market so fragmented? When Enterprise Apps Today…
By Holly Rudolph Thank goodness it’s…Tuesday? Maybe, if you’re trying to close a sale — and you’re in Australia. Tuesday stood out as the best day of the week for closing a sale Down Under when Pipedrive, a developer of…
Nothing is more important to sales representatives and their managers than the progress of deals in the pipeline. Yet there has been a “significant blind spot” regarding those deals because of the limitations of traditional business intelligence and CRM tools,…
A lot has changed since 1999, the year Salesforce was founded. Cloud applications, novel in 1999, are widely accepted today. Salesforce itself is no longer an upstart, having earned $1.6 billion in revenue in its latest quarter. Yet the interface…
CRM is all about managing sales and marketing interactions with customers and potential customers. Business process management (BPM) is about optimizing workflows and business processes. So what have they got to do with each other? “Without BPM, your CRM is…
Business is booming for Salesforce, and CEO Marc Benioff wants everyone to know it. For its second quarter fiscal 2016 financial results, which the CRM giant released yesterday, Salesforce reported revenue of $1.63 billion for a 24 percent year-over-year gain.…
A growing number of activities are moving online, from shopping to banking to dating. You can add B2B sales to that list. Many companies now spend more time interacting with their vendors via websites and email rather than briefcase-toting sales…