Category Retail

Bringing Home the Beacon

Beacons have been in general use for about two years, with retailers using them in everything from vending machines to mannequins in an attempt to move customers along the sales-to-purchase path. The devices are a critical element of location-based marketing…

How Beacons Can Enhance CRM

Beacon technology was supposed to revolutionize the way that businesses interacted with their customers, but so far it hasn’t lived up to the hype. That’s not to say that Apple’s iBeacon standard, Google’s competing open source beacon technology Eddystone and…

5 Mobile Marketing Trends

With smartphone penetration reaching 77 percent, according to a recent comScore report, product and service providers, technology companies and startups are all battling for their pieces of the mobile pie. They are paying attention to the latest mobile marketing trends,…

7 Significant ERP Trends

The ERP landscape has been undergoing big changes in recent years. Accordingly, Enterprise Apps Today interviewed several experts in this field to determine what’s going on with ERP, where it’s all heading and what companies should be doing about it.…