Companies can leverage social media in their marketing to help build customer loyalty and boost leads and conversions, but 1to1 Media recommends that you first get a privacy game plan to meet customer and regulator expectations. This report offers best…
Astute Solutions has recently announced RealDialog 3.0, the company’s knowledge management and e-service solution. According to the company’s press release, RealDialog 3.0 helps to deliver positive customer experiences across multiple communication channels including Web, contact center, social media and mobile…
Influencers have a huge impact on brand building and bottom-line sales. According to this report on Adotas, just 1 percent of your online fan base on Facebook and Twitter drives 20 percent of traffic to your website. Plus, these influencers…
Through the acquisition of privately held NutshellMail, Constant Contact says the company now provides a tool for small organizations to monitor and engage with social networks right from their email inbox. According to the company’s news release, NutshellMail is a…
Facebook presents a unique opportunity to connect with your target market in a way that your Web site can’t. This Mashable articles suggests that the trick is coming up with meaningful content that people will want to share, and that…
Much of the effectiveness of social CRM is hidden, making it difficult to know when your organization should make the move to adapting social CRM. According to this article on CRM Buyer, as is the case with many business arguments,…
Baynote has partnered with Lithium Technologies to introduce personalization and Social CRM in its application. According to this news release, the Baynote and Lithium solution combines the implicit behaviors of the majority with the content provided by community experts in…
California-based provider of enterprise knowledge solutions, InQuira, has announced the launch of a knowledge-powered sales enablement application named Sales Intel. According to Destination CRM, the product provides sales teams with the best information contextual to the opportunity and stage in…
Is Social CRM a source of real business value or simply fool’s gold? This Netimperative article takes an in-depth look at Social CRM — what it is and isn’t — to determine if it is really an important business issue…
Knouen Technologies has announced the availability of Knouen OfficeSync 3.0 for Siebel CRM, providing customers with the ability to supplement structured customer and sales data in Siebel, with information from social networking sites and third-party B2B data sources. According to…