Premium Network, Inc. yesterday launched PremiumChannels.com, an ad network service that can target niche audiences and customize interactive marketing campaigns for your e-commerce site. Premium Channels consists of 45 category specific audiences with over 100 million monthly US visitors to…
Managing a pay-per-click ad campaign isn’t easy — it takes constant attention. And some days you’re just not inspired to think of hundreds of variations of a keyword or check their density on a page, or to research the competition…
Yahoo yesterday announced the introduction of Yahoo Web Analytics for Yahoo Merchant Solutions, now in a test phase with continual rollout slated throughout this year and 2009. The result of Yahoo’s acquisition of IndexTools earlier this year, Yahoo Web Analytics…
Keeping a Web shop fine-tuned is an ongoing process, and sometimes, overwhelming when it comes to prioritizing tasks, given the budget of small online business owners and the demands on their time. A new report by Forrester Research, however, can…
Let’s face it: Web analytics is complex. But if you’re new to site analysis, don’t fret, you can still jump in, and following our action plan, gain valuable insight on your e-store that you can use to boost sales in…
The online coupon site Tjoos.com just launched its Merchant Portal, allowing online stores to add their store information and coupons. Coupon codes are similar to traditional grocery coupons but for online stores and give customers instant discounts on their purchases,…
Bryan Azorsky, a small Web shop owner and e-commerce entrepreneur, just released what could be called a digital version of the popular Post-it note. This new tool is a shopping cart plug-in called Gift-Reminders that you can customize so that…
With “The New York Times” reporting that there are more than 200 ad networks operating in 2008, and other sources putting the number at twice that, it’s clear that e-tailers have lots of options for marketing their Web shops in…
While the products you sell are clearly the focus of your Web shop, and likely your energy, the content — and how it’s displayed and organized — at your site is also a critical component when it comes to closing…
It appears Amazon may want to ultimately become king of the shopping search engine jungle as it recently launched a pay-per-click ad program linked to specific product searches. Called Product Ads, the new initiative allows any e-tailer to buy pay-per-click…
Javien Digital Payment Solutions today unveiled the Javien New Media Payment Gateway, a hosted transaction-payment gateway tailored specifically to the needs of companies that sell digital assets such as music, movies, games and software, whether sold online or by mobile phones.…
This week in e-commerce news, a startup provides an interactive co-browsing application that e-tailers can offer on their sites for customer social networking, a “green” search engine for eco-friendly products gears up to launch, PayLoadz upgrades with unlimited file storage and…
Results of the e-tailing group’s 6th Annual Merchant Survey (1Q ’07) indicated that 75 percent of the surveyed merchants may be losing sales by not communicating with shoppers who have abandoned their shopping carts. The survey, conducted by the e-tailing…
It’s the 10th day of the 10th month, so it’s only appropriate that today we outline 10 tactics aimed at helping you increase holiday sales by 10 percent in 10 weeks. The report, issued by MarketLive and the e-tailing group,…
E-mail marketing provider Constant Contact today unveiled ListenUp Survey, an online customer feedback program for small businesses that’s designed to be easy to use, comprehensive in scope, and perhaps best of all, affordable. Steve Oriola, Constant Contact vice president and…
By now everyone knows that blogs are being used by many e-tailers as a way to capitalize on word-of-mouth marketing by including customers in the shopping experience. One such example would be providing details about product development and showcasing insider…
The benefits of owning your own home-based business are obvious: no commute, no cubicle, no gossip, no dress code, no boss. And, if your business is service-based, there’s also no overhead and inventory to manage. So it’s no wonder that…
Though most of us lament the onslaught of holiday commercials and merchandising before Thanksgiving, for Web shop owners, it’s never too early to prepare for the fourth-quarter rush. If you tune-up your site now, you can focus on filling orders…
Google and Intuit, makers of the small business accounting software QuickBooks, announced a partnership that will integrate Google’s listing and marketing tools into the 2007 version of the bookkeeping suite due out this fall. “Google understands the Web better than…