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Michelle Megna

Online Ad Network PremiumChannels Nets Niche Viewers

Premium Network, Inc. yesterday launched PremiumChannels.com, an ad network service that can target niche audiences and customize interactive marketing campaigns for your e-commerce site. Premium Channels consists of 45 category specific audiences with over 100 million monthly US visitors to…

Yahoo Rolls Out Web Analytics

Yahoo yesterday announced the introduction of Yahoo Web Analytics for Yahoo Merchant Solutions, now in a test phase with continual rollout slated throughout this year and 2009. The result of Yahoo’s acquisition of IndexTools earlier this year, Yahoo Web Analytics…

Does Amazon Want to be King of the PPC Jungle?

It appears Amazon may want to ultimately become king of the shopping search engine jungle as it recently launched a pay-per-click ad program linked to specific product searches. Called Product Ads, the new initiative allows any e-tailer to buy pay-per-click…