What Is Sales Enablement Software and Do You Need It?
As with many emerging software categories, sale enablement software’s definition can become a bit fuzzy. In essence, though,…
CRM
Marrying Email and CRM, Zoho Targets CRM Giants
Zoho, a provider of business apps including Zoho CRM, does not have to look far for a successful…
Sales Productivity Software Startup TinderBox Rebrands as Octiv
TinderBox, a provider of sales productivity software that was profiled in an Enterprise Apps Today article last August,…
Mobile App Eases ATM Field Service
While there are lots of great off-the-shelf field service software applications on the market today, from the likes…
Startup Spotlight: Zarget’s Conversion Rate Optimization
Marketing, e-commerce and advanced analytics will be among the fastest-growing segments of enterprise software through 2019, Gartner predicted…
How to Maximize Your CRM Spending
CRM systems are essential for many businesses, thanks to their ability to help companies establish and build relationships…
Microsoft’s $26B Deal for LinkedIn Puts Social Back on Enterprise Map
One Twitter user reacted to Microsoft’s $26 billion acquisition of LinkedIn by saying both companies are “basically tech…
ServiceNow Aims to Enable Cross-functional Customer Service
Anyone who has spent time on the phone or online trying to resolve a customer service issue has…
Salesforce on Track for $10B in Revenue
The big news from Salesforce’s first quarter fiscal 2017 earnings: The CRM giant is on track to crack…
Mobile CRM’s Strengths and Weaknesses
Mobile CRM has been with us for a while now. Some thought it would supplant other CRM platforms…
6 Mobile CRM Mistakes You Do Not Want to Make
Sales people are among the most mobile folks at any company. So it’s no surprise that mobile CRM…
Mobile Apps Can Transform Business Processes
By Robert Lacis, Apperian Mobile apps have taken the consumer world by storm, and businesses are rapidly following…
Startup Spotlight: Swrve’s Marketing Automation
Gamers, not enterprises, built the first big mobile apps. They gave many of these apps away because they…
Clari Intros Sales Analytics Tool to Enhance Pipeline Visibility
Sales analytics in traditional CRM systems, like other types of analytics, have largely provided “after the fact” analysis…
Startup Spotlight: Evergage’s Personalization Platform
Companies have talked about personalized marketing for years, most recently as a central facet to their digital transformation…
Salesforce Refreshes Sales, Service Clouds
Salesforce chairman and CEO Marc Benioff did not intend to add configure-price-quote (CPQ) software to Salesforce’s suite of…
8 Marketing Automation Best Practices
You know marketing automation is a hot area of enterprise software and you are familiar with the leading…
Should Chief Digital Officer Lead Digital Transformation?
In order to leverage cloud computing, mobile technology, social media, Big Data analytics and other emerging technologies, many…
Marketing Automation’s Star Is Rising
Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all…
5 Ways to Boost CRM Effectiveness
By Chanin Ballance, MobilePaks Sales teams in large organizations rely heavily on CRM to manage their prospect and…
Mobile App Momentum Continues, Surveys Find
Companies are coming up with all kinds of new ways to use mobile apps, from customer service to…
Zendesk Brings Advanced Voice to Customer Service
Customer service support is often a make or break attribute for companies offering goods or services. For Zendesk,…
Mobile Apps Shaping Customer Service
A growing number of companies are offering customer service capabilities via mobile apps, with vendors like Salesforce providing…
Azuqua Aims to Eliminate CRM Data Silos
Many CRM vendors are striving to offer more user-friendly interfaces to make their software more useful. While this…
Act-On Intros Industry-Specific Marketing Automation Software
Vertical CRM is a hot trend, as Enterprise Apps Today recently reported. Given the close relationship between CRM…
Data Visualization Focus of Pipeliner CRM’s Latest Release
Data visualization is an increasingly popular way to “democratize” analytics by getting them into the hands of more…
Bringing Home the Beacon
Beacons have been in general use for about two years, with retailers using them in everything from vending…
Speedier Data Analysis Focus of Attensity’s DiscoverNow
Data about companies’ customers is contained in a plethora of enterprise applications and in a growing number of…
9 CRM Trends to Watch
CRM is something of a boom area for enterprise applications. According to Gartner, sales topped $23 billion in…
How Beacons Can Enhance CRM
Beacon technology was supposed to revolutionize the way that businesses interacted with their customers, but so far it…
5 Mobile Marketing Trends
With smartphone penetration reaching 77 percent, according to a recent comScore report, product and service providers, technology companies…
CRM Market Leaders? It’s Complicated
CRM is the hottest area in enterprise applications today, with sales in excess of $23 billion in 2014,…
3 Social Media Monitoring Success Stories
Companies know they need strong social media communications to benefit their brands. But the proliferation of social media…
Salesforce Intros Sales Apps Based on RelateIQ Tech
Salesforce Making its CRM software “smarter” is a theme Salesforce has been hitting pretty hard. Last summer it…
Vertical CRM Not Just for Little Guys
CRM market leaders Salesforce, SAP, Oracle and Microsoft account for less than half of the total CRM market.…
Startup Spotlight: Pipedrive’s CRM for SMBs
By Holly Rudolph Thank goodness it’s…Tuesday? Maybe, if you’re trying to close a sale — and you’re in…
Clari Intros Activity Analytics for Visibility into Sales Deals
Nothing is more important to sales representatives and their managers than the progress of deals in the pipeline.…
Salesforce Revamps Sales Cloud with New UI, Features
A lot has changed since 1999, the year Salesforce was founded. Cloud applications, novel in 1999, are widely…
BPM and CRM Better Together
CRM is all about managing sales and marketing interactions with customers and potential customers. Business process management (BPM)…
Salesforce Revenue Hits $1.6B, Benioff Slams CRM Rivals
Business is booming for Salesforce, and CEO Marc Benioff wants everyone to know it. For its second quarter…
Startup Spotlight: TinderBox’s Sales Productivity Software
A growing number of activities are moving online, from shopping to banking to dating. You can add B2B…
Startup Spotlight: Influitive’s Advocacy Marketing Software
Businesses should give priority to advocacy marketing in their marketing budgets, Gartner analyst Hank Barnes wrote last January.…
Bpm’online’s CRM Update Puts Process First
Buying enterprise software without also addressing underlying business processes tends to cause more problems than it solves. An…
Salesforce Boosts Mobile Customer Service Capabilities
Mobile is becoming an increasingly important part of customer service. A recent survey of U.S. adults by Software…
Analytics App Aims to Offer Better Marketing Visibility
Many marketing departments operate more like multiple standalone departments, focusing on different areas like social media, content marketing…
CRM for Any Niche – or So It Seems
The CRM marketplace is odd. While it’s dominated by some well-established heavyweights, it is also swarming with hundreds…
DialogTech Measures Mobile Click-to-Call Marketing Activity
Mobile marketing is beginning to really take off. According to eMarketer, in 2015 mobile ad spending in the…
Salesforce Rolls out First Wave Analytics App
Most of us use embedded data analytics frequently as consumers. For instance, a travel search site like Kayak…
SugarCRM Launches App Store for Commercial CRM Users
Salesforce.com’s AppExchange, introduced in 2008, is the granddaddy of enterprise application stores, marketplaces where users can download a…
Enterprise App Store Difference
Online app stores have exploded onto the technology scene over the last half a dozen years. More recently…