Category CRM

Salesforce Refreshes Sales, Service Clouds

Salesforce chairman and CEO Marc Benioff did not intend to add configure-price-quote (CPQ) software to Salesforce’s suite of offerings. But he changed his mind after attending a presentation in which Salesforce partner SteelBrick showcased its CPQ application built on Salesforce’s…

Marketing Automation’s Star Is Rising

Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. It…

5 Ways to Boost CRM Effectiveness

By Chanin Ballance, MobilePaks Sales teams in large organizations rely heavily on CRM to manage their prospect and customer activities. But can you increase the value of the CRM for your salespeople even more? To keep up with fast-paced changes…

Mobile Apps Shaping Customer Service

A growing number of companies are offering customer service capabilities via mobile apps, with vendors like Salesforce providing products to facilitate it, including features such as virtual chat assistants, video chat support and instant messaging. Making it easy to connect…