Companies have talked about personalized marketing for years, most recently as a central facet to their digital transformation efforts. Yet little progress has been made toward real personalization, said Karl Wirth, founder and CEO of startup Evergage, which sells software…
Salesforce chairman and CEO Marc Benioff did not intend to add configure-price-quote (CPQ) software to Salesforce’s suite of offerings. But he changed his mind after attending a presentation in which Salesforce partner SteelBrick showcased its CPQ application built on Salesforce’s…
You know marketing automation is a hot area of enterprise software and you are familiar with the leading market automation companies. But how do you select the right marketing automation software for your business? And how do you increase its…
In order to leverage cloud computing, mobile technology, social media, Big Data analytics and other emerging technologies, many companies are involved in sweeping “digital transformation” initiatives. Given the importance of such initiatives, organizations need strong leaders to make them work.…
Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. It…
By Chanin Ballance, MobilePaks Sales teams in large organizations rely heavily on CRM to manage their prospect and customer activities. But can you increase the value of the CRM for your salespeople even more? To keep up with fast-paced changes…
Companies are coming up with all kinds of new ways to use mobile apps, from customer service to an intranet alternative. So it is no surprise that many businesses use at least a dozen mobile apps. In a report published…
Customer service support is often a make or break attribute for companies offering goods or services. For Zendesk, customer service is the company’s entire business, one it is expanding with an Advanced Voice capability for its flagship Zendesk platform. Offering…
A growing number of companies are offering customer service capabilities via mobile apps, with vendors like Salesforce providing products to facilitate it, including features such as virtual chat assistants, video chat support and instant messaging. Making it easy to connect…
Many CRM vendors are striving to offer more user-friendly interfaces to make their software more useful. While this is a positive trend, there are limits to how much an interface can improve CRM without improved integration between CRM and other…