Category CRM

Mobile Apps Can Transform Business Processes

By Robert Lacis, Apperian Mobile apps have taken the consumer world by storm, and businesses are rapidly following suit. The enterprise mobility market is expected to reach $500 billion by 2020, according to a study conducted by Enterprise Research Store.…

Salesforce Refreshes Sales, Service Clouds

Salesforce chairman and CEO Marc Benioff did not intend to add configure-price-quote (CPQ) software to Salesforce’s suite of offerings. But he changed his mind after attending a presentation in which Salesforce partner SteelBrick showcased its CPQ application built on Salesforce’s…

Marketing Automation’s Star Is Rising

Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. It…

5 Ways to Boost CRM Effectiveness

By Chanin Ballance, MobilePaks Sales teams in large organizations rely heavily on CRM to manage their prospect and customer activities. But can you increase the value of the CRM for your salespeople even more? To keep up with fast-paced changes…