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Social Media - Research

Technology research on Social CRM, Social Media Monitoring, Collaboration, and Enterprise Social Network software and solutions.

Tablets Boost Web Conferencing Convenience

June 11, 2013

Web conferencing is already a convenient way to attend presentations or collaborate with far-flung colleagues. It is even more convenient when done via a tablet.

Uniting CRM, Sales and Social Media

June 7, 2013

Just as CRM providers were beginning to more closely align software with sales processes, social media entered the picture. The new challenge is how to unite sales, CRM and social media.

Putting a Social Spin on HCM

April 16, 2013

Human capital management (HCM) vendors are focusing on social recruitment as social channels become an important source of job referrals and recommendations.

5 Tips for Mashing up Big Data, Social Media

March 14, 2013

Mashing up Big Data and social media can help organizations understand their customers better. Here are five tips for a successful Big Data and social media mashup.

7 Apps for Social Media Monitoring on the Go

March 6, 2013

Monitoring social media is a 24/7 job, which is why it's so important to use mobile apps for doing so. Here are seven interesting mobile social media monitoring apps.

Social Media Monitoring and Listening Tools: a Primer

January 4, 2013

Interested in "social listening?" This beginners' guide to social media monitoring and listening tools tells you what you need to know.

Salesforce's Social Media Marketing Play

December 5, 2012

Salesforce hopes its Marketing Cloud, built on its acquisitions of Radian6 and Buddy Media, will appeal to CMOs who want to consolidate social media marketing activities.