Impressive A/B Testing Statistics For Businesses To Improve Their Marketing Strategy In The Future

Barry Elad

Updated · Sep 05, 2022

Impressive A/B Testing Statistics For Businesses To Improve Their Marketing Strategy In The Future

A/B Testing Statistics: These days designing the right kind of website is the first step in the marketing strategy to promote businesses. However, at times slight tweaks in the layout of the website can attract more traffic. A/B testing is a user experience research methodology that tests and tries the process of two variations of a webpage layout that works the best for a specific business. It compares the user performances of two variations of a page and identifies which one has improved conversion rate optimization (CRO). Here are some vital A/B statistics that will prove that the new tool can help businesses reach the next level.

Key A/B Testing Statistics (Editor’s Choice)

  • The statistical significance of A/B testing can be achieved with the lowest of 5000 unique visitors.
  • As per A/B testing statistics, around 77 percent of firms are conducting A/B testing on their websites.
  • Around 60 percent of firms use A/B testing on their landing pages.
  • The worldwide A/B testing software market is expected to be valued at $1.08 billion by 2025.
  • Nearly 44 percent of firms use split testing software.
  • As per a survey, only 7 percent of trades say that A/B testing is hard to perform.
  • Nearly 52.8 percent of CROs do not include a standardized stopping point to perform A/B testing.
  • Experts believe that improved UX design ensuing from A/B testing can boost the conversion rate by 400 percent.
  • One out of eight A/B tests results in a major change.
  • A/B testing statistics show that nearly 59 percent of firms conduct email A/B testing.
  • Around 93 percent of firms in the US perform A/B tests on their email marketing campaigns.
  • A/B testing facts show that simple headlines attract 541 percent more responses as compared to creative subject lines.
  • Bing enhanced its revenue per search by 10 to 25 percent after performing A/B tests.

General A/B Testing Statistics And Facts

#1. A/B testing statistics show that it is the top CRO method used by traders

A/B testing is the most popular CROP method to improve conversion rates with 60 percent of firms already using the tool and 34 percent of firms planning to implement it soon.

(Source: Smart Insights)

#2. The global market of A/B testing software is estimated to be worth $1.08 billion in the next three year

As per A/B testing statistics, the yearly growth of the A/B testing software market is going to be steady at 12.1 percent until the end of 2025.

A/B testing software market

#3. Over half of the firms conduct A/B tests on their landing pages

As per research, many firms choose A/B testing to identify which of the landing pages has improved performing content.

#4. Around 77 percent of firms conduct A/B testing on their websites

Most companies rely on A/B testing to identify design variations that deliver better conversions, images, and fonts. These factors help businesses reduce shopping cart abandonment by customers.

Most Common A/B Tests By Testing Areas
(Source: InvespCRO)

#5. 60 percent of firms say A/B testing is critical for improving their conversion rates

Though there are many causes that affect conversion rates, the latest A/B testing statistics show that the majority of businesses think A/B testing is one of the best methods to optimize conversions.

#6. Nearly 44 percent of firms use split testing software

While there are many benefits, automated A/B testing is not for all companies considering only 22 percent of businesses are content with their existing conversion rates.

#7. Successful A/B testing can lead to an increase of 50 percent in the average revenue per unique visitor for eCommerce sites

If A/B testing is performed successfully, it can result in massive benefits. A/B testing statistics show that one-third of A/B testers first evaluate elements such as the call-to-action button, 20 percent of A/B testers assess headlines, and 8 percent of testers examine website copies.

#8. Depending on the subject line, the traffic on the website can fluctuate by 500 percent

A/B testing trends show that trying various headlines and links to test user acceptance can pay off big time. A study on A/B testing has revealed that traffic on a website largely depends on subject lines.

#9. Statistical significance of A/B testing can be achieved with 5000 unique visitors

Being unsuccessful to draw enough visits is one of the major reasons why many traders do not get desired outcomes from A/B testing. A/B test stats show that only one in eight A/B tests are enough to bring significant change in conversion rates.

#10. Around 75 percent of the leading online retailers access A/B testing platforms

Using A/B testing platforms can help firms easily identify the vital hard points in the process of conversion. A/B testing platforms facilitate companies to generate greater ROI from their natural traffic. They help firms enhance user experience as well.

#11. Nearly 52.8 percent of CROs do not include a standardized stopping point for performing A/B testing

The utilization of the prioritization of frameworks is a crucial element of a firm’s CRO process. A/B test analysis shows a higher number of organizations are now improving.

#12. Only 7 percent of businesses believe that performing A/B tests is hard

More than two-thirds of companies believe that conducting A/B testing to identify the most preferable features based on users’ preferences is not a tough task.

#13. A/B testing secures 4.3 out of 5 CRO methods efficiency ranking by optimization experts

Conversion rate optimization experts highly recommend A/B testing.

#14. Only 28 percent of traders are actually happy with their conversion rates after performing A/B testing

It is essential to know how to conduct A/B testing properly. It is only efficient when it is done in the right way.

A/B Testing Email Statistic And Trends

#15. Emails with real persons’ names as senders can result in 0.53 percent more opens

Email marketing A/B testing trends show that at times, small figures can lead to a significant improvement on a big scale.

#16. Around 93 percent of firms in the US perform A/B testing on their email promotion campaigns

Marketers in the US have been the first ones to implement A/B testing data in their promotion strategies. At present, most companies in the US rely on this approach. Around 79 percent of firms in France use A/B testing in their email marketing drives.

Frequency of A/B Testing Among US Companies
(Source: Marketingland)

#17. Nearly 59 percent of companies perform A/B testing on emails

A/B statistics related to email marketing show that apart from 59 percent of companies using this tool, another 58 percent of firms conduct A/B tests on paid search campaigns.

#18. Experts believe that simple headlines receive 541 percent more responses as compared to creative subject lines

Users appear to like simple headlines in email subjects rather than creative subject lines. A/B testing statistics show that keeping headlines straight and precise is more valuable to potential consumers.

#19. About 39 percent of firms around the globe perform A/B tests on the subject lines of emails

39 percent of companies around the world start their A/B testing with headlines in emails. They find testing the email’s subject line more important. Nearly 37 percent of them evaluate the content, and 36 percent of firms test the send dates and timelines.

#20. Improved UX design as an outcome of A/B testing can lead to a conversion increase of 400 percent

Research shows that an improved UX design resulting from A/B tests can lead to a massive increase in the rate of conversion. If a website is not converting properly, it is not good for the company.

A/B Testing And Other Businesses Statistics

#21. The Obama Campaign generated $75 million using A/B testing software

The US Presidential Campaign 2008 run by former US President Barack Obama is one of the best examples of A/B testing efficiency. Obama’s digital marketing team used the tool to test photos, website layouts, and videos that boosted the sign-up rate of the campaign’s website by 140 percent generating a massive fund of $75 million.

#22. As per A/B testing statistics, Microsoft Bing performs more than 1000 A/B tests each month

Microsoft is one of the giant firms that use A/ B testing to optimize the search engine, Bing.

#23. Google conducted around 7000 A/B tests on its search algorithm in 2011

A/B testing statistics indicate that giant firms use this tool to optimize their products as well such as Amazon, Netflix, and eBay.

#24. Google performed its first A/B test in 2000

A/B testing facts reveal that now these days Google exceeds 10000 A/B tests per year.

#25. Google performed A/B testing for 50 different shaded of blue for their Call-To-Action button

For maximum conversion of users, the company tested 50 shades of blue for its CTA using A/B testing analysis for colors. Other companies as well conducted this test to improve conversions.

#26. Microsoft Bing improved its revenue by 12 percent using an A/B test

In 2012, with the idea of changing the display of ad headlines in a Bing search, the company witnessed a massive increase of $100 million in its yearly revenues in the US.

#27. HubSpot garnered 131 leads due to a slight change in open rate through an A/B experiment

Email marketing A/B testing statistics reveal that HubSpot received 131 additional leads just by using a personalized name for the sender in their email marketing strategy as a part of their A/B testing experiment.


In the modern-day business landscape, taking an informed decision and converting visitors into paying consumers have become utterly critical for businesses to flourish. Marketers try hard to garner valuable traffic resulting from their ad campaigns and translate it into successful sales. A/B testing methodology has become a vital tool in the current business scenario to achieve better website conversion rates and secures more trusted and happy consumers online. These A/B testing statistics will guide marketers to make more profitable decisions in the future.


What is the main reason to use an A/B test?

A/B testing helps marketers, businesses, or companies to create careful and significant changes to their user experiences while gathering data on the outcomes.

What is power in A/B testing?

The power, which is also known as Beta can be defined as the potency of the test to identify a real difference in the variant.

What does an A/B test measure?

A/B testing finds out which of the two variants of a page or something delivers the best outcomes for a specific business.

Can A/B testing be run other than web pages?

Apart from web pages and landing pages, A/B testing can be performed on CTA, emails, and PPC campaigns as well.

Is Split testing the same as A/B testing?

Split testing considers the fact that traffic is divided into two equal splits between the existing variations, while A/B testing takes up two web pages or website versions that are contending against each other.

Barry Elad
Barry Elad

Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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