Category CRM

JIRA Service Desk Broadens Customer Support Horizons

Customer support can be a weak link of traditional CRM software, which often focuses more on sales than support. This presents a business opportunity for providers of IT help desk software. While such software typically focuses on better serving internal…

DevOps Gives CRM a Boost for Service Organization

By Neil Parkin, 82nd Airborne Division Association DevOps, a closer relationship between development and operations functions based on specific best practices, has emerged as one of the most widely adopted means for deploying and maintaining application solutions quickly and effectively.…

Marrying Email and CRM, Zoho Targets CRM Giants

Zoho, a provider of business apps including Zoho CRM, does not have to look far for a successful business model to emulate. Its ManageEngine division, which sells network and IT management software, grew its customer base from fewer than 5,000…

Startup Spotlight: Zarget’s Conversion Rate Optimization

Marketing, e-commerce and advanced analytics will be among the fastest-growing segments of enterprise software through 2019, Gartner predicted last summer. This forecast certainly isn’t hurting the business of startups like Zarget, a California-based company founded in early 2015 that recently…