CRM - Research
Review: ExactView Performance Marketing PlatformNovember 25, 2013
Real-time tracking and the ability to customize almost everything are strong features of Performance Horizon Group's ExactView performance marketing platform, says reviewer Matt Sarrel.
Big Data and Customer Metrics: Time for a Change?November 20, 2013
Big Data is no panacea, says the author of "Innovating Analytics." Focusing on the wrong data or not taking context into account can lead to bad decisions.
Customer Engagement Growing Focus for Salesforce UsersNovember 13, 2013
A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform.
Review: KXEN InfiniteInsight Genius and Predictive OffersNovember 1, 2013
Reviewer Matt Sarrel finds that KXEN's InfiniteInsight and Predictive Offers apps enable business people to build predictive analytics models for Big Data with no assistance from IT.
Can CRM Software Prevent Mobile Spam?October 28, 2013
As mobile marketing efforts increase, companies must be careful not to spam their customers, experts say.
CRM Software: Good, but Not EnoughOctober 15, 2013
Thanks to market maturity, most CRM software is pretty darned good, according to Ovum. But CRM software alone isn't enough to offer a good customer experience.
AT&T's Partnership with SAP Sign of Mobile App FutureSeptember 18, 2013
Partnerships like one in which AT&T will offer SAP's Mobile Platform to its business customers will become more common to satisfy the burgeoning demand for enterprise mobile apps.