CRM - Research

CRM Jumps 12.5 Percent in 2012: Gartner

April 29, 2013

Salesforce helps customer relationship management (CRM) grow at a faster rate than the overall enterprise software market.

Big Data Boosts Enterprise Software Market in 2012: IDC

April 22, 2013

Big Data shook up the enterprise software market last year and its impact is rippling across market segments, finds industry analyst IDC.

Mobile CRM App Market Set to Explode: Gartner

April 12, 2013

The number of mobile CRM apps is set to rise by 500 percent in a few short years, according to a new forecast from Gartner.

How Big Data Is Changing Enterprise Applications

April 4, 2013

Companies can use in-memory processing and Hadoop to handle Big Data. But how will that change enterprise applications?

Big Data + SaaS = Better Marketing

March 26, 2013

Big Data apps, or BDAs, offer a new twist on software-as-a-service (SaaS) that will be especially valuable to marketers.

Closing Big Data Loop Reveals Marketing ROI

March 19, 2013

It’s neither easy nor inexpensive to consolidate data from disparate sources. But doing so can help enterprises understand cost per customer sale, a key metric.

5 Tips for Mashing up Big Data, Social Media

March 14, 2013

Mashing up Big Data and social media can help organizations understand their customers better. Here are five tips for a successful Big Data and social media mashup.

7 Apps for Social Media Monitoring on the Go

March 6, 2013

Monitoring social media is a 24/7 job, which is why it's so important to use mobile apps for doing so. Here are seven interesting mobile social media monitoring apps.