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CRM - Research

Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.

12 Open Source CRM Options

September 29, 2014

CRM isn't just limited to products from giants like Microsoft and Salesforce.com. There are a surprising number of open source options as well.

App Integration Underpins Customer Engagement

September 16, 2014

CRM tools won't improve customer engagement if they are not integrated with legacy systems like ERP. Fortunately, application integration is far easier than it used to be.

Mobile CRM Buying Guide

September 12, 2014

Those who haven't already purchased mobile CRM software will likely do so soon. This expert advice will help mobile CRM buyers get the best solution for their needs.

CRM Is Getting More (Gasp) Usable

September 11, 2014

CRM is one area in which companies seem to realize the importance of user adoption.

Enterprise Software Leads IT Spending Growth

September 10, 2014

Software leads spending growth in Gartner's latest Worldwide IT Spending Forecast, coming in ahead of IT services, devices, data center systems and telecom.

Forget Omni-channel; Retailers Move to Unified Commerce Model

September 9, 2014

Retailers are tweaking their supply chains to deliver customer-based pricing, enhanced product availability and other features of a unified commerce strategy.

8 Suggestions for Mobile CRM Success

August 25, 2014

Mobile CRM is a key tool for sales reps and other customer-facing employees, so it's important to get it right. These tips from experts will help.

Our Relationship with Mobile Apps: It’s Complicated

August 11, 2014

When it comes to engaging mobile users, apps are not the only option.

5 Ways to Get People to Use Enterprise Social Software

August 8, 2014

Companies are spending more on enterprise social software, but that doesn't mean employees will use it. What can companies do to boost adoption and improve their ROI?

Startup Spotlight: Clari's Sales Productivity Software

August 5, 2014

Clari founder and CEO Andy Byrne, no 20-something entrepreneur, says his experience has helped him make the company’s sales productivity software a success.

Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don't

July 18, 2014

Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.

5 Tips for Boosting Enterprise Software Adoption

July 3, 2014

Enterprise apps that satisfy every business requirement can fail if end users do not adopt them. Icreon Tech CEO Himanshu Sareen offers advice on designing software that actually gets used.

How to Move Marketing Automation Beyond Email

June 23, 2014

To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.

Taking a PaaS on Mobile App Development

June 18, 2014

Platform-as-a-service (PaaS) technologies can help companies reduce mobile app development times and costs, according to a new survey.