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CRM - Research

Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.

Mobile App Eases ATM Field Service

July 20, 2016

Even with all of the off-the-shelf field service software applications available, sometimes a custom app is the best option for specialized …

Startup Spotlight: Zarget's Conversion Rate Optimization

July 18, 2016

Zarget's conversion rate optimization software aims to put A/B testing and other tools into the hands of marketers, reducing reliance on …

How to Maximize Your CRM Spending

July 8, 2016

These tips on CRM evaluation, negotiation and implementation will help you get the biggest bang for your CRM buck.

Comprehensive Guide to Field Service Software

June 29, 2016

Field service software is changing as technologies like mobile and IoT impact customer service. Here is what you need to know.

Mobile CRM's Strengths and Weaknesses

May 5, 2016

Mobile CRM is great for some functions, like real time contact management. But other tasks are still best performed on laptops or desktops.

6 Mobile CRM Mistakes You Do Not Want to Make

April 21, 2016

With mobile CRM's ability to help sales people close deals, you want to get it right from the start. Avoid these mistakes as you plan your …

Mobile Apps Can Transform Business Processes

April 14, 2016

Mobile apps can kick start business process transformation initiatives, especially in areas like sales and field service.

Startup Spotlight: Swrve's Marketing Automation

March 3, 2016

Swrve, a provider of marketing automation software, is the third successful startup for its two founders.

Startup Spotlight: Evergage's Personalization Platform

February 9, 2016

Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity for digital marketing solutions that enable real-time …

8 Marketing Automation Best Practices

January 20, 2016

Aligning marketing automation with a content strategy is just one recommended marketing automation best practice.

Should Chief Digital Officer Lead Digital Transformation?

January 8, 2016

Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …

Marketing Automation's Star Is Rising

January 5, 2016

Unifying sales and marketing functions is a key marketing automation trend.

5 Ways to Boost CRM Effectiveness

December 21, 2015

Using sales enablement tools can make CRM a more valuable tool for salespeople.

Mobile App Momentum Continues, Surveys Find

December 16, 2015

Companies are getting more strategic with their mobile app initiatives, find two new surveys.