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CRM - Research

Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.

Should You Build an Apple Watch App?

May 5, 2015

Considering building an Apple Watch app? Ask yourself four questions first.

Startup Spotlight: ToutApp's Sales Platform

May 4, 2015

ToutApp's founder wants to do for sales software what Marketo and Eloqua did for marketing software.

Is Salesforce for HR an HCM Game Changer?

April 27, 2015

While Salesforce may need partnerships to beef up its new HCM offering, Salesforce for HR will appeal to companies interested in cloud, mobile and social human capital management capabilities.

Here Come Enterprise Apps for Apple Watch

April 24, 2015

Enterprise software vendors wasted no time in rolling out applications for the Apple Watch.

6 Tech Trends Shaping Financial Services

February 20, 2015

Big Data, biometrics and mobile payments are among trends impacting the financial services industry in 2015.

App Integration Should Not Be an Afterthought

February 10, 2015

Though a QuinStreet Enterprise survey shows that integration with existing solutions is a key criteria for buying enterprise apps, too often it is an afterthought.

9 Tech Trends Transforming Retail

February 6, 2015

The retail industry's reputation as a technology laggard is beginning to change, say experts.

Unlocking CRM's Data Treasure Trove

January 28, 2015

While CRM systems contain plenty of valuable data, integration issues can make it tough to use for business intelligence or analytics projects.

10 CRM Predictions for 2015

January 12, 2015

Cloud, integration and analytics are still among the top CRM trends in 2015, experts say.

Data Analysis Enables Omni-channel Marketing

December 26, 2014

Financial institutions use data analytics to improve their omni-channel marketing strategies.

Forget Big Data; Focus on Relevant Data

December 17, 2014

While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.

Loyalty Program Leaders Leverage Data Analytics

November 20, 2014

A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.

Consumers Love Mobile Marketing, Location-based Services

November 11, 2014

Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.

Startup Spotlight: Attentive.ly Puts Social to Work

October 23, 2014

With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."