CRM - Research
Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.
Bringing Home the BeaconOctober 30, 2015
'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …
9 CRM Trends to WatchOctober 7, 2015
CRM is the fastest-growing enterprise application. Not surprisingly, the market is seeing some significant changes, which we highlight here.
How Beacons Can Enhance CRMOctober 2, 2015
Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …
5 Mobile Marketing TrendsSeptember 28, 2015
Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies.
CRM Market Leaders? It's ComplicatedSeptember 18, 2015
Most folks agree that Salesforce, Microsoft, Oracle and SAP dominate the enterprise CRM market. But the picture gets fuzzier in looking …
3 Social Media Monitoring Success StoriesSeptember 16, 2015
Proliferating social media outlets make it tough for companies to craft cohesive marketing efforts. Fortunately, social media monitoring …
Vertical CRM Not Just for Little GuysSeptember 11, 2015
With new 'clouds' for health care and financial services, Salesforce joins SAP and Oracle in offering industry-specific CRM software.
Startup Spotlight: Pipedrive's CRM for SMBsSeptember 9, 2015
Two former door-to-door salesmen learn a $50,000 lesson and launch an award-winning CRM startup.
BPM and CRM Better TogetherAugust 24, 2015
Integrating BPM and CRM can help companies make customer-facing processes more efficient and gain added insight about their customers.
Startup Spotlight: TinderBox's Sales Productivity SoftwareAugust 12, 2015
TinderBox does not want to be just another sales point solution. Its software addresses three stages of the sales process: pitch, propose …
CRM Evaluations Not Thorough Enough?July 21, 2015
A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.
Startup Spotlight: Influitive's Advocacy Marketing SoftwareJuly 10, 2015
Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.