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CRM - Research

Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.

How to Buy Social Customer Service Software

April 16, 2014

As the importance of social customer service grows, so do the number of solutions designed to help companies provide it. Here's how to purchase one for your organization.

Review: Microsoft Dynamics CRM 2013

April 11, 2014

Reviewer Paul Ferrill finds much to like about Microsoft Dynamics 2013, including a revamped and mobile-friendly interface.

Measuring Mobile ROI: Tricky, but Necessary

March 10, 2014

Companies categorized as mobile trendsetters are more likely than average peers to use formal, technology-enabled processes to measure mobile ROI, according to new research.

Startup Spotlight: Mobile Marketer Kahuna

February 26, 2014

Armed with $11 million in new funding from Sequoia Capital, Mountain View, Calif.-based startup Kahuna introduced two new mobile marketing tools and a new partnership.

8 Common CRM Mistakes, and How to Avoid Them

February 20, 2014

Enterprises spend big bucks on CRM software, so they want to derive maximum value from it. Why do they keep making the same mistakes when purchasing and implementing CRM?

Geographic Information Systems: Mapping out Enterprise Impact

February 10, 2014

Companies like General Motors are incorporating GIS systems into enterprise applications like CRM and business intelligence to improve decision making.