CRM - Research
Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.
8 Marketing Automation Best PracticesJanuary 20, 2016
Aligning marketing automation with a content strategy is just one key to successfully implementing marketing automation.
Should Chief Digital Officer Lead Digital Transformation?January 8, 2016
Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …
Marketing Automation's Star Is RisingJanuary 5, 2016
Marketing automation aligns sales and marketing teams and helps them provide personalized interactions to prospects and customers.
5 Ways to Boost CRM EffectivenessDecember 21, 2015
Using sales enablement tools can make CRM a more valuable tool for salespeople.
Mobile App Momentum Continues, Surveys FindDecember 16, 2015
Companies are getting more strategic with their mobile app initiatives, find two new surveys.
Mobile Apps Shaping Customer ServiceDecember 3, 2015
United Airlines and Home Depot are among companies using mobile apps to improve customer service.
Bringing Home the BeaconOctober 30, 2015
'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …
9 CRM Trends to WatchOctober 7, 2015
CRM is the fastest-growing enterprise application. Not surprisingly, the market is seeing some significant changes, which we highlight here.
How Beacons Can Enhance CRMOctober 2, 2015
Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …
5 Mobile Marketing TrendsSeptember 28, 2015
Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies.
CRM Market Leaders? It's ComplicatedSeptember 18, 2015
Most folks agree that Salesforce, Microsoft, Oracle and SAP dominate the enterprise CRM market. But the picture gets fuzzier in looking …
3 Social Media Monitoring Success StoriesSeptember 16, 2015
Proliferating social media outlets make it tough for companies to craft cohesive marketing efforts. Fortunately, social media monitoring …
Vertical CRM Not Just for Little GuysSeptember 11, 2015
With new 'clouds' for health care and financial services, Salesforce joins SAP and Oracle in offering industry-specific CRM software.