CRM - Research
Digital Marketers Focus on Integration: Teradata SurveySeptember 30, 2014
Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.
12 Open Source CRM OptionsSeptember 29, 2014
CRM isn't just limited to products from giants like Microsoft and Salesforce.com. There are a surprising number of open source options as well.
App Integration Underpins Customer EngagementSeptember 16, 2014
CRM tools won't improve customer engagement if they are not integrated with legacy systems like ERP. Fortunately, application integration is far easier than it used to be.
Mobile CRM Buying GuideSeptember 12, 2014
Those who haven't already purchased mobile CRM software will likely do so soon. This expert advice will help mobile CRM buyers get the best solution for their needs.
CRM Is Getting More (Gasp) UsableSeptember 11, 2014
CRM is one area in which companies seem to realize the importance of user adoption.
Enterprise Software Leads IT Spending GrowthSeptember 10, 2014
Software leads spending growth in Gartner's latest Worldwide IT Spending Forecast, coming in ahead of IT services, devices, data center systems and telecom.
Forget Omni-channel; Retailers Move to Unified Commerce ModelSeptember 9, 2014
Retailers are tweaking their supply chains to deliver customer-based pricing, enhanced product availability and other features of a unified commerce strategy.
8 Suggestions for Mobile CRM SuccessAugust 25, 2014
Mobile CRM is a key tool for sales reps and other customer-facing employees, so it's important to get it right. These tips from experts will help.
Our Relationship with Mobile Apps: It’s ComplicatedAugust 11, 2014
When it comes to engaging mobile users, apps are not the only option.
5 Ways to Get People to Use Enterprise Social SoftwareAugust 8, 2014
Companies are spending more on enterprise social software, but that doesn't mean employees will use it. What can companies do to boost adoption and improve their ROI?
Startup Spotlight: Clari's Sales Productivity SoftwareAugust 5, 2014
Clari founder and CEO Andy Byrne, no 20-something entrepreneur, says his experience has helped him make the company’s sales productivity software a success.
Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don'tJuly 18, 2014
Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.
5 Tips for Boosting Enterprise Software AdoptionJuly 3, 2014
Enterprise apps that satisfy every business requirement can fail if end users do not adopt them. Icreon Tech CEO Himanshu Sareen offers advice on designing software that actually gets used.
How to Move Marketing Automation Beyond EmailJune 23, 2014
To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.
Taking a PaaS on Mobile App DevelopmentJune 18, 2014
Platform-as-a-service (PaaS) technologies can help companies reduce mobile app development times and costs, according to a new survey.