CRM - Research
Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.
On Way to Omni-Channel, Retailers Try Beacons and MoreSeptember 7, 2016
Location-based technologies, mobility and targeted marketing are part of retailers' efforts to become an omni-channel enterprise.
Sales Enablement Software Buying GuideAugust 18, 2016
Evaluating sales enablement software? This buying guide has all you need to know.
What Is Sales Enablement Software and Do You Need It?August 12, 2016
Sales enablement software is getting lots of interest, thanks to pressure to boost results. Does your sales team need sales enablement …
Mobile App Eases ATM Field ServiceJuly 20, 2016
Even with all of the off-the-shelf field service software applications available, sometimes a custom app is the best option for specialized …
Startup Spotlight: Zarget's Conversion Rate OptimizationJuly 18, 2016
Zarget's conversion rate optimization software aims to put A/B testing and other tools into the hands of marketers, reducing reliance on …
How to Maximize Your CRM SpendingJuly 8, 2016
These tips on CRM evaluation, negotiation and implementation will help you get the biggest bang for your CRM buck.
Comprehensive Guide to Field Service SoftwareJune 29, 2016
Field service software is changing as technologies like mobile and IoT impact customer service. Here is what you need to know.
Mobile CRM's Strengths and WeaknessesMay 5, 2016
Mobile CRM is great for some functions, like real time contact management. But other tasks are still best performed on laptops or desktops.
6 Mobile CRM Mistakes You Do Not Want to MakeApril 21, 2016
With mobile CRM's ability to help sales people close deals, you want to get it right from the start. Avoid these mistakes as you plan your …
Mobile Apps Can Transform Business ProcessesApril 14, 2016
Mobile apps can kick start business process transformation initiatives, especially in areas like sales and field service.
Startup Spotlight: Swrve's Marketing AutomationMarch 3, 2016
Swrve, a provider of marketing automation software, is the third successful startup for its two founders.
Startup Spotlight: Evergage's Personalization PlatformFebruary 9, 2016
Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity for digital marketing solutions that enable real-time …