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CRM - Research

Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.

Startup Spotlight: Evergage's Personalization Platform

February 9, 2016

Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity for digital marketing solutions that enable real-time …

8 Marketing Automation Best Practices

January 20, 2016

Aligning marketing automation with a content strategy is just one key to successfully implementing marketing automation.

Should Chief Digital Officer Lead Digital Transformation?

January 8, 2016

Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …

Marketing Automation's Star Is Rising

January 5, 2016

Marketing automation aligns sales and marketing teams and helps them provide personalized interactions to prospects and customers.

5 Ways to Boost CRM Effectiveness

December 21, 2015

Using sales enablement tools can make CRM a more valuable tool for salespeople.

Mobile App Momentum Continues, Surveys Find

December 16, 2015

Companies are getting more strategic with their mobile app initiatives, find two new surveys.

Mobile Apps Shaping Customer Service

December 3, 2015

United Airlines and Home Depot are among companies using mobile apps to improve customer service.

Bringing Home the Beacon

October 30, 2015

'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …

9 CRM Trends to Watch

October 7, 2015

CRM is the fastest-growing enterprise application. Not surprisingly, the market is seeing some significant changes, which we highlight here.

How Beacons Can Enhance CRM

October 2, 2015

Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …

5 Mobile Marketing Trends

September 28, 2015

Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies.

CRM Market Leaders? It's Complicated

September 18, 2015

Most folks agree that Salesforce, Microsoft, Oracle and SAP dominate the enterprise CRM market. But the picture gets fuzzier in looking …

3 Social Media Monitoring Success Stories

September 16, 2015

Proliferating social media outlets make it tough for companies to craft cohesive marketing efforts. Fortunately, social media monitoring …