CRM - Research
Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.
BPM and CRM Better TogetherAugust 24, 2015
Integrating BPM and CRM can help companies make customer-facing processes more efficient and gain added insight about their customers.
Startup Spotlight: TinderBox's Sales Productivity SoftwareAugust 12, 2015
TinderBox does not want to be just another sales point solution. Its software addresses three stages of the sales process: pitch, propose …
CRM Evaluations Not Thorough Enough?July 21, 2015
A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.
Startup Spotlight: Influitive's Advocacy Marketing SoftwareJuly 10, 2015
Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.
CRM for Any Niche – or So It SeemsJune 24, 2015
With CRM software, sometimes a niche solution is the way to go, experts say.
Enterprise App Store DifferenceMay 15, 2015
With enterprise app stores like Salesforce's AppExchange, it's all about the ecosystem.
Should You Build an Apple Watch App?May 5, 2015
Considering building an Apple Watch app? Ask yourself four questions first.
Startup Spotlight: ToutApp's Sales PlatformMay 4, 2015
ToutApp's founder wants to do for sales software what Marketo and Eloqua did for marketing software.
Is Salesforce for HR an HCM Game Changer?April 27, 2015
While Salesforce may need partnerships to beef up its new HCM offering, Salesforce for HR will appeal to companies interested in cloud, …
Here Come Enterprise Apps for Apple WatchApril 24, 2015
Enterprise software vendors wasted no time in rolling out applications for the Apple Watch.