CRM - Research
Forget Big Data; Focus on Relevant DataDecember 17, 2014
While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.
Loyalty Program Leaders Leverage Data AnalyticsNovember 20, 2014
A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.
Consumers Love Mobile Marketing, Location-based ServicesNovember 11, 2014
Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.
Startup Spotlight: Attentive.ly Puts Social to WorkOctober 23, 2014
With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."
Big Data Analytics Needs a Code of EthicsOctober 8, 2014
With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.
CRM Integration More Important than a Pretty InterfaceOctober 3, 2014
CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?
Digital Marketers Focus on Integration: Teradata SurveySeptember 30, 2014
Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.
12 Open Source CRM OptionsSeptember 29, 2014
CRM isn't just limited to products from giants like Microsoft and Salesforce.com. There are a surprising number of open source options as well.
App Integration Underpins Customer EngagementSeptember 16, 2014
CRM tools won't improve customer engagement if they are not integrated with legacy systems like ERP. Fortunately, application integration is far easier than it used to be.
Mobile CRM Buying GuideSeptember 12, 2014
Those who haven't already purchased mobile CRM software will likely do so soon. This expert advice will help mobile CRM buyers get the best solution for their needs.
CRM Is Getting More (Gasp) UsableSeptember 11, 2014
CRM is one area in which companies seem to realize the importance of user adoption.
Enterprise Software Leads IT Spending GrowthSeptember 10, 2014
Software leads spending growth in Gartner's latest Worldwide IT Spending Forecast, coming in ahead of IT services, devices, data center systems and telecom.
Forget Omni-channel; Retailers Move to Unified Commerce ModelSeptember 9, 2014
Retailers are tweaking their supply chains to deliver customer-based pricing, enhanced product availability and other features of a unified commerce strategy.