CRM - Research
Enterprise App Store DifferenceMay 15, 2015
With enterprise app stores like Salesforce's AppExchange, it's all about the ecosystem.
Should You Build an Apple Watch App?May 5, 2015
Considering building an Apple Watch app? Ask yourself four questions first.
Startup Spotlight: ToutApp's Sales PlatformMay 4, 2015
ToutApp's founder wants to do for sales software what Marketo and Eloqua did for marketing software.
Is Salesforce for HR an HCM Game Changer?April 27, 2015
While Salesforce may need partnerships to beef up its new HCM offering, Salesforce for HR will appeal to companies interested in cloud, mobile and social human capital management capabilities.
Here Come Enterprise Apps for Apple WatchApril 24, 2015
Enterprise software vendors wasted no time in rolling out applications for the Apple Watch.
6 Tech Trends Shaping Financial ServicesFebruary 20, 2015
Big Data, biometrics and mobile payments are among trends impacting the financial services industry in 2015.
App Integration Should Not Be an AfterthoughtFebruary 10, 2015
Though a QuinStreet Enterprise survey shows that integration with existing solutions is a key criteria for buying enterprise apps, too often it is an afterthought.
9 Tech Trends Transforming RetailFebruary 6, 2015
The retail industry's reputation as a technology laggard is beginning to change, say experts.
Unlocking CRM's Data Treasure TroveJanuary 28, 2015
While CRM systems contain plenty of valuable data, integration issues can make it tough to use for business intelligence or analytics projects.
10 CRM Predictions for 2015January 12, 2015
Cloud, integration and analytics are still among the top CRM trends in 2015, experts say.
Data Analysis Enables Omni-channel MarketingDecember 26, 2014
Financial institutions use data analytics to improve their omni-channel marketing strategies.
Forget Big Data; Focus on Relevant DataDecember 17, 2014
While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.
Loyalty Program Leaders Leverage Data AnalyticsNovember 20, 2014
A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.
Consumers Love Mobile Marketing, Location-based ServicesNovember 11, 2014
Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.