CRM - Research
Unlocking CRM's Data Treasure TroveJanuary 28, 2015
While CRM systems contain plenty of valuable data, integration issues can make it tough to use for business intelligence or analytics projects.
10 CRM Predictions for 2015January 12, 2015
Cloud, integration and analytics are still among the top CRM trends in 2015, experts say.
Data Analysis Enables Omni-channel MarketingDecember 26, 2014
Financial institutions use data analytics to improve their omni-channel marketing strategies.
Forget Big Data; Focus on Relevant DataDecember 17, 2014
While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.
Loyalty Program Leaders Leverage Data AnalyticsNovember 20, 2014
A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.
Consumers Love Mobile Marketing, Location-based ServicesNovember 11, 2014
Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.
Startup Spotlight: Attentive.ly Puts Social to WorkOctober 23, 2014
With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."
Big Data Analytics Needs a Code of EthicsOctober 8, 2014
With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.
CRM Integration More Important than a Pretty InterfaceOctober 3, 2014
CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?
Digital Marketers Focus on Integration: Teradata SurveySeptember 30, 2014
Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.
12 Open Source CRM OptionsSeptember 29, 2014
CRM isn't just limited to products from giants like Microsoft and Salesforce.com. There are a surprising number of open source options as well.
App Integration Underpins Customer EngagementSeptember 16, 2014
CRM tools won't improve customer engagement if they are not integrated with legacy systems like ERP. Fortunately, application integration is far easier than it used to be.
Mobile CRM Buying GuideSeptember 12, 2014
Those who haven't already purchased mobile CRM software will likely do so soon. This expert advice will help mobile CRM buyers get the best solution for their needs.