CRM - Research
CRM Jumps 12.5 Percent in 2012: GartnerApril 29, 2013
Salesforce helps customer relationship management (CRM) grow at a faster rate than the overall enterprise software market.
Big Data Boosts Enterprise Software Market in 2012: IDCApril 22, 2013
Big Data shook up the enterprise software market last year and its impact is rippling across market segments, finds industry analyst IDC.
Mobile CRM App Market Set to Explode: GartnerApril 12, 2013
The number of mobile CRM apps is set to rise by 500 percent in a few short years, according to a new forecast from Gartner.
How Big Data Is Changing Enterprise ApplicationsApril 4, 2013
Companies can use in-memory processing and Hadoop to handle Big Data. But how will that change enterprise applications?
Big Data + SaaS = Better MarketingMarch 26, 2013
Big Data apps, or BDAs, offer a new twist on software-as-a-service (SaaS) that will be especially valuable to marketers.
Closing Big Data Loop Reveals Marketing ROIMarch 19, 2013
It’s neither easy nor inexpensive to consolidate data from disparate sources. But doing so can help enterprises understand cost per customer sale, a key metric.
5 Tips for Mashing up Big Data, Social MediaMarch 14, 2013
Mashing up Big Data and social media can help organizations understand their customers better. Here are five tips for a successful Big Data and social media mashup.
7 Apps for Social Media Monitoring on the GoMarch 6, 2013
Monitoring social media is a 24/7 job, which is why it's so important to use mobile apps for doing so. Here are seven interesting mobile social media monitoring apps.