CRM - Research
How to Bring Customer Focus to CRMApril 23, 2014
Too many CRM systems are designed to organize data, not actually improve customer relationships. Four tips can help companies improve their customer focus.
How to Buy Social Customer Service SoftwareApril 16, 2014
As the importance of social customer service grows, so do the number of solutions designed to help companies provide it. Here's how to purchase one for your organization.
Review: Microsoft Dynamics CRM 2013April 11, 2014
Reviewer Paul Ferrill finds much to like about Microsoft Dynamics 2013, including a revamped and mobile-friendly interface.
Measuring Mobile ROI: Tricky, but NecessaryMarch 10, 2014
Companies categorized as mobile trendsetters are more likely than average peers to use formal, technology-enabled processes to measure mobile ROI, according to new research.
Startup Spotlight: Mobile Marketer KahunaFebruary 26, 2014
Armed with $11 million in new funding from Sequoia Capital, Mountain View, Calif.-based startup Kahuna introduced two new mobile marketing tools and a new partnership.
8 Common CRM Mistakes, and How to Avoid ThemFebruary 20, 2014
Enterprises spend big bucks on CRM software, so they want to derive maximum value from it. Why do they keep making the same mistakes when purchasing and implementing CRM?
Geographic Information Systems: Mapping out Enterprise ImpactFebruary 10, 2014
Companies like General Motors are incorporating GIS systems into enterprise applications like CRM and business intelligence to improve decision making.