CRM - Research
Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don'tJuly 18, 2014
Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.
5 Tips for Boosting Enterprise Software AdoptionJuly 3, 2014
Enterprise apps that satisfy every business requirement can fail if end users do not adopt them. Icreon Tech CEO Himanshu Sareen offers advice on designing software that actually gets used.
How to Move Marketing Automation Beyond EmailJune 23, 2014
To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.
Taking a PaaS on Mobile App DevelopmentJune 18, 2014
Platform-as-a-service (PaaS) technologies can help companies reduce mobile app development times and costs, according to a new survey.
Implementing iBeacons? Watch Out for 5 'Gotchas'June 16, 2014
While iBeacons technology has lots of interesting use cases, enterprises should be aware of five deployment 'gotchas.'
Analyzing Microsoft-Salesforce Match-upJune 5, 2014
Both Microsoft and Salesforce will benefit from partnership, analysts say. More important, so will customers.
3 Tips on Improving Customers' Mobile ExperienceMay 30, 2014
Companies must design apps with mobile functionality in mind or risk losing customers, according to Zimbra's Rob Howard.
CRM Gets More VerticalMay 2, 2014
With cloud emerging as the dominant deployment model and vendors promoting vertical expertise, CRM is supplanting ERP as an enterprise's most valuable application.