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CRM - Research

Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.

Loyalty Program Leaders Leverage Data Analytics

November 20, 2014

A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.

Consumers Love Mobile Marketing, Location-based Services

November 11, 2014

Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.

Startup Spotlight: Attentive.ly Puts Social to Work

October 23, 2014

With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."

Big Data Analytics Needs a Code of Ethics

October 8, 2014

With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.

CRM Integration More Important than a Pretty Interface

October 3, 2014

CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?

Digital Marketers Focus on Integration: Teradata Survey

September 30, 2014

Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.

12 Open Source CRM Options

September 29, 2014

CRM isn't just limited to products from giants like Microsoft and Salesforce.com. There are a surprising number of open source options as well.

App Integration Underpins Customer Engagement

September 16, 2014

CRM tools won't improve customer engagement if they are not integrated with legacy systems like ERP. Fortunately, application integration is far easier than it used to be.

Mobile CRM Buying Guide

September 12, 2014

Those who haven't already purchased mobile CRM software will likely do so soon. This expert advice will help mobile CRM buyers get the best solution for their needs.

CRM Is Getting More (Gasp) Usable

September 11, 2014

CRM is one area in which companies seem to realize the importance of user adoption.

Enterprise Software Leads IT Spending Growth

September 10, 2014

Software leads spending growth in Gartner's latest Worldwide IT Spending Forecast, coming in ahead of IT services, devices, data center systems and telecom.

Forget Omni-channel; Retailers Move to Unified Commerce Model

September 9, 2014

Retailers are tweaking their supply chains to deliver customer-based pricing, enhanced product availability and other features of a unified commerce strategy.

8 Suggestions for Mobile CRM Success

August 25, 2014

Mobile CRM is a key tool for sales reps and other customer-facing employees, so it's important to get it right. These tips from experts will help.