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CRM - Research

Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.

9 CRM Trends to Watch

October 7, 2015

CRM is the fastest-growing enterprise application. Not surprisingly, the market is seeing some significant changes, which we highlight here.

How Beacons Can Enhance CRM

October 2, 2015

Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …

5 Mobile Marketing Trends

September 28, 2015

Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies.

CRM Market Leaders? It's Complicated

September 18, 2015

Most folks agree that Salesforce, Microsoft, Oracle and SAP dominate the enterprise CRM market. But the picture gets fuzzier in looking …

3 Social Media Monitoring Success Stories

September 16, 2015

Proliferating social media outlets make it tough for companies to craft cohesive marketing efforts. Fortunately, social media monitoring …

Vertical CRM Not Just for Little Guys

September 11, 2015

With new 'clouds' for health care and financial services, Salesforce joins SAP and Oracle in offering industry-specific CRM software.

Startup Spotlight: Pipedrive's CRM for SMBs

September 9, 2015

Two former door-to-door salesmen learn a $50,000 lesson and launch an award-winning CRM startup.

BPM and CRM Better Together

August 24, 2015

Integrating BPM and CRM can help companies make customer-facing processes more efficient and gain added insight about their customers.

Startup Spotlight: TinderBox's Sales Productivity Software

August 12, 2015

TinderBox does not want to be just another sales point solution. Its software addresses three stages of the sales process: pitch, propose …

CRM Evaluations Not Thorough Enough?

July 21, 2015

A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.

Startup Spotlight: Influitive's Advocacy Marketing Software

July 10, 2015

Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.

CRM for Any Niche – or So It Seems

June 24, 2015

With CRM software, sometimes a niche solution is the way to go, experts say.