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CRM - Research

Technology research on Customer Relationship Management (CRM) and sales force automation software and solutions.

Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don't

July 18, 2014

Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.

5 Tips for Boosting Enterprise Software Adoption

July 3, 2014

Enterprise apps that satisfy every business requirement can fail if end users do not adopt them. Icreon Tech CEO Himanshu Sareen offers advice on designing software that actually gets used.

How to Move Marketing Automation Beyond Email

June 23, 2014

To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.

Taking a PaaS on Mobile App Development

June 18, 2014

Platform-as-a-service (PaaS) technologies can help companies reduce mobile app development times and costs, according to a new survey.

Implementing iBeacons? Watch Out for 5 'Gotchas'

June 16, 2014

While iBeacons technology has lots of interesting use cases, enterprises should be aware of five deployment 'gotchas.'

Analyzing Microsoft-Salesforce Match-up

June 5, 2014

Both Microsoft and Salesforce will benefit from partnership, analysts say. More important, so will customers.

3 Tips on Improving Customers' Mobile Experience

May 30, 2014

Companies must design apps with mobile functionality in mind or risk losing customers, according to Zimbra's Rob Howard.

CRM Gets More Vertical

May 2, 2014

With cloud emerging as the dominant deployment model and vendors promoting vertical expertise, CRM is supplanting ERP as an enterprise's most valuable application.