CRM - Research
Startup Spotlight: Mobile Marketer KahunaFebruary 26, 2014
Armed with $11 million in new funding from Sequoia Capital, Mountain View, Calif.-based startup Kahuna introduced two new mobile marketing tools and a new partnership.
8 Common CRM Mistakes, and How to Avoid ThemFebruary 20, 2014
Enterprises spend big bucks on CRM software, so they want to derive maximum value from it. Why do they keep making the same mistakes when purchasing and implementing CRM?
Geographic Information Systems: Mapping out Enterprise ImpactFebruary 10, 2014
Companies like General Motors are incorporating GIS systems into enterprise applications like CRM and business intelligence to improve decision making.
10 Hot CRM StartupsJanuary 13, 2014
The mature enterprise CRM software category is again attracting startups, thanks to an infusion of cloud and mobile technologies.
7 CRM Trends for 2014January 6, 2014
Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts.
3 Tips for Better Customer Relationships in 2014December 13, 2013
As customers increase the number of ways they interact with companies, savvy businesses will need to develop smarter, data-driven marketing strategies.