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Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

Startup Spotlight: Interana's Self-Service Data Analytics

June 15, 2015

Interana's specialty is analyzing raw event data, which the startup's founders believe will become "the standard data format of the future."

5 Metrics for Digital Success

June 8, 2015

Measuring sales and business metrics is part of any digital strategy, but organizations must pay attention to technical metrics too, says Keynote's Aaron Rudger.

5 Key Human Capital Management Trends

March 11, 2015

Consumer-driven trends like social, cloud and easy-to-use analytics are impacting human capital management, say experts.

Mobile App Backlog? 5 Ideas on Reducing It

February 24, 2015

Enterprises cannot keep up with demand for mobile apps, due to development skills shortages. These simple steps can help.

Data Analysis Enables Omni-channel Marketing

December 26, 2014

Financial institutions use data analytics to improve their omni-channel marketing strategies.

Forget Big Data; Focus on Relevant Data

December 17, 2014

While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.

Loyalty Program Leaders Leverage Data Analytics

November 20, 2014

A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.

Consumers Love Mobile Marketing, Location-based Services

November 11, 2014

Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.

Self-service BI Initiatives Fall Short

October 30, 2014

Why do so few business people use self-service business intelligence? A lack of training is one problem.

Startup Spotlight: Attentive.ly Puts Social to Work

October 23, 2014

With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."