Marketing - Research
4 Barriers to Big Data Success -- and Ways to Overcome ThemMay 13, 2013
Companies that are leveraging Big Data have identified four common barriers to Big Data success. Fortunately, all four barriers can be overcome with the right strategies.
CRM Jumps 12.5 Percent in 2012: GartnerApril 29, 2013
Salesforce helps customer relationship management (CRM) grow at a faster rate than the overall enterprise software market.
Big Data + SaaS = Better MarketingMarch 26, 2013
Big Data apps, or BDAs, offer a new twist on software-as-a-service (SaaS) that will be especially valuable to marketers.
5 Tips for Mashing up Big Data, Social MediaMarch 14, 2013
Mashing up Big Data and social media can help organizations understand their customers better. Here are five tips for a successful Big Data and social media mashup.
Want Better Analytics? Put Sentiment Analysis in ContextFebruary 12, 2013
While sentiment analysis shows a great deal of promise for improving customer interactions, companies must use it in context with their other market strategies.
Big Data Insights Elude Marketers: SurveyJanuary 18, 2013
Despite its promise, a study from Neolane and Direct Marketers Association shows that Big Data insights elude most marketers.
Social Media Monitoring and Listening Tools: a PrimerJanuary 4, 2013
Interested in "social listening?" This beginners' guide to social media monitoring and listening tools tells you what you need to know.