Marketing - Research

Why You Suck at Web Analytics

March 12, 2012

Many organizations make at least some of the 10 common web analytics mistakes outlined by analytics expert Adam Greco at a recent online marketing event. Luckily, he also mentioned some fixes for the mistakes.

Eight CRM Predictions for 2012

December 28, 2011

CRM had a good year in 2011 with its highest revenues in many years. So what does the future hold? EnterpriseAppsToday asked CRM analysts and industry experts for their predictions for the year ahead.

Rethinking Business Intelligence for Marketing: Strategy, Technology, Metrics

December 22, 2011

A recent IBM study highlights the shifting challenges for chief marketing officers and the potential for business intelligence.

CRM Going Social, Mobile

December 7, 2011

Major vendors like SAP and Salesforce.com are betting mobile and social technologies will be a prominent part of CRM strategies in 2012.  

Ten Reasons to Combine CRM and BPM

November 22, 2011

Business leaders and customer service experts discuss the benefits of combining customer relationship management (CRM) with business process management (BPM).

Oracle CRM and Business Intelligence in Two Real-World Environments

November 11, 2011

Two case studies from Oracle OpenWorld: Using CRM and business intelligence for success.

The Cloud CRM Market: Microsoft, Salesforce, SAP, Oracle and More

November 2, 2011

The cloud CRM market is a crowded one, so we offer an overview of the biggest names in our cloud CRM buying guide.

11 Ways to Improve Your Supply Chain Management

October 21, 2011

Supply chain management experts share their tips on how to make your supply chain operate more efficiently.

An In-Depth Look at Oracle Fusion Applications

October 10, 2011

What does the formal launch of Fusion mean for existing Oracle CRM and ERP users?

Salesforce.com Winning Enterprise Software Deals: Analysts

September 23, 2011

Salesforce's vision of the 'social enterprise' may be catching on, according to analysts.

OpenERP Review: The Online CRM Module

September 15, 2011

A look at the hosted online version of OpenERP's CRM software.

What is OpenERP? Open Source ERP Software Explained

September 15, 2011

We look at the OpenERP open source license, implementation choices and the different business applications offered in the suite.