Marketing - Research

4 Barriers to Big Data Success -- and Ways to Overcome Them

May 13, 2013

Companies that are leveraging Big Data have identified four common barriers to Big Data success. Fortunately, all four barriers can be overcome with the right strategies.

CRM Jumps 12.5 Percent in 2012: Gartner

April 29, 2013

Salesforce helps customer relationship management (CRM) grow at a faster rate than the overall enterprise software market.

Big Data + SaaS = Better Marketing

March 26, 2013

Big Data apps, or BDAs, offer a new twist on software-as-a-service (SaaS) that will be especially valuable to marketers.

5 Tips for Mashing up Big Data, Social Media

March 14, 2013

Mashing up Big Data and social media can help organizations understand their customers better. Here are five tips for a successful Big Data and social media mashup.

Want Better Analytics? Put Sentiment Analysis in Context

February 12, 2013

While sentiment analysis shows a great deal of promise for improving customer interactions, companies must use it in context with their other market strategies.

Big Data Insights Elude Marketers: Survey

January 18, 2013

Despite its promise, a study from Neolane and Direct Marketers Association shows that Big Data insights elude most marketers.

Social Media Monitoring and Listening Tools: a Primer

January 4, 2013

Interested in "social listening?" This beginners' guide to social media monitoring and listening tools tells you what you need to know.

Retailers Harness Big Data for a CRM Boost

November 16, 2012

Williams Sonoma and Expedia are among the companies analyzing Big Data and applying the insights to improve marketing campaigns and refine CRM strategies.