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Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

On Way to Omni-Channel, Retailers Try Beacons and More

Location-based technologies, mobility and targeted marketing are part of retailers' efforts to become an omni-channel enterprise.

Sales Enablement Software Buying Guide

Evaluating sales enablement software? This buying guide has all you need to know.

What Is Sales Enablement Software and Do You Need It?

Sales enablement software is getting lots of interest, thanks to pressure to boost results. Does your sales team need sales enablement …

Hadoop Evolution: What You Need to Know

Hadoop has been hamstrung by complexity, skills shortages and a lack of standardization, but new approaches to using Hadoop are emerging.

Startup Spotlight: Swrve's Marketing Automation

Swrve, a provider of marketing automation software, is the third successful startup for its two founders.

Predictive Analytics Software Buying Guide

Shopping for predictive analytics software? Here are 10 vendors you should know.

Startup Spotlight: Evergage's Personalization Platform

Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity for digital marketing solutions that enable real-time …

Predictive Analytics Now Easier but Still No Cake Walk

Predictive analytics is no longer the sole purview of data scientists.

8 Marketing Automation Best Practices

Aligning marketing automation with a content strategy is just one recommended marketing automation best practice.

7 Marketing Automation Companies

Interested in marketing automation? (You should be!) Familiarize yourself with seven leading marketing automation companies.

Should Chief Digital Officer Lead Digital Transformation?

Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …

Marketing Automation's Star Is Rising

Unifying sales and marketing functions is a key marketing automation trend.

Bringing Home the Beacon

'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …

Should You Automate Business Intelligence?

Automating business intelligence is a great way for companies to increase the likelihood of success. So how do you go about it?