Marketing - Research
Marketing Execs Struggle to Fulfill Big Data PotentialDecember 10, 2013
CMO Council research shows that marketing executives are not yet benefiting from real-time data analysis and other promised benefits of Big Data.
Big Data: What Will You Do for an Encore?November 27, 2013
Organizations that want to keep deriving benefits from Big Data after the initial implementation will create a customer-driven analytical process, with an architecture to support it.
Review: ExactView Performance Marketing PlatformNovember 25, 2013
Real-time tracking and the ability to customize almost everything are strong features of Performance Horizon Group's ExactView performance marketing platform, says reviewer Matt Sarrel.
Customer Engagement Growing Focus for Salesforce UsersNovember 13, 2013
A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform.
Can CRM Software Prevent Mobile Spam?October 28, 2013
As mobile marketing efforts increase, companies must be careful not to spam their customers, experts say.
CRM Software: Good, but Not EnoughOctober 15, 2013
Thanks to market maturity, most CRM software is pretty darned good, according to Ovum. But CRM software alone isn't enough to offer a good customer experience.
Mobile CRM's Momentum Shows No Signs of SlowingSeptember 6, 2013
Why is mobile CRM so hot right now? And can it maintain its momentum?
Can Big Data Breach IT and Marketing Divide?August 23, 2013
IT, marketing functions should partner on Big Data analytics initiatives, experts agree.
5 Mobile Apps for Sales ProsAugust 20, 2013
Given that sales people spend so much time on the road, it isn't surprising that sales apps are catching on.
IT's Role in Big Data MarketingAugust 6, 2013
While Big Data analysis presents new opportunities for marketers, they will need help from their IT colleagues to turn data-derived insights into effective advertising campaigns.
9 Social CRM Companies to WatchJuly 10, 2013
Experts say large CRM companies will continue to acquire or integrate social CRM solutions into their platforms. Here are nine startups providing such solutions.
Marketing Clouds: Salesforce, Oracle, IBM Battle It OutJuly 8, 2013
A look at how the market is shaping up for some major players in the newly competitive cloud marketing software scene.