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Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

Predictive Analytics Now Easier but Still No Cake Walk

February 2, 2016

Predictive analytics is no longer the sole purview of data scientists.

8 Marketing Automation Best Practices

January 20, 2016

Aligning marketing automation with a content strategy is just one key to successfully implementing marketing automation.

7 Marketing Automation Leaders

January 13, 2016

Should Chief Digital Officer Lead Digital Transformation?

January 8, 2016

Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …

Marketing Automation's Star Is Rising

January 5, 2016

Marketing automation aligns sales and marketing teams and helps them provide personalized interactions to prospects and customers.

Bringing Home the Beacon

October 30, 2015

'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …

Should You Automate Business Intelligence?

October 6, 2015

Automating business intelligence is a great way for companies to increase the likelihood of success. So how do you go about it?

How Beacons Can Enhance CRM

October 2, 2015

Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …

5 Mobile Marketing Trends

September 28, 2015

Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies.

How to Get Funding for an Enterprise Mobile App

September 24, 2015

A mobile app offers so many benefits, you should have no problem getting it funded, right? Maybe, but you still need to build a strong …

Startup Spotlight: TinderBox's Sales Productivity Software

August 12, 2015

TinderBox does not want to be just another sales point solution. Its software addresses three stages of the sales process: pitch, propose …

CRM Evaluations Not Thorough Enough?

July 21, 2015

A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.

Startup Spotlight: Influitive's Advocacy Marketing Software

July 10, 2015

Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.

Startup Spotlight: Interana's Self-Service Data Analytics

June 15, 2015

Interana's specialty is analyzing raw event data, which the startup's founders believe will become "the standard data format of the future."

5 Metrics for Digital Success

June 8, 2015

Measuring sales and business metrics is part of any digital strategy, but organizations must pay attention to technical metrics too, says …