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Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

On Way to Omni-Channel, Retailers Try Beacons and More

September 7, 2016

Location-based technologies, mobility and targeted marketing are part of retailers' efforts to become an omni-channel enterprise.

Sales Enablement Software Buying Guide

August 18, 2016

Evaluating sales enablement software? This buying guide has all you need to know.

What Is Sales Enablement Software and Do You Need It?

August 12, 2016

Sales enablement software is getting lots of interest, thanks to pressure to boost results. Does your sales team need sales enablement …

Hadoop Evolution: What You Need to Know

May 23, 2016

Hadoop has been hamstrung by complexity, skills shortages and a lack of standardization, but new approaches to using Hadoop are emerging.

Startup Spotlight: Swrve's Marketing Automation

March 3, 2016

Swrve, a provider of marketing automation software, is the third successful startup for its two founders.

Predictive Analytics Software Buying Guide

February 16, 2016

Shopping for predictive analytics software? Here are 10 vendors you should know.

Startup Spotlight: Evergage's Personalization Platform

February 9, 2016

Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity for digital marketing solutions that enable real-time …

Predictive Analytics Now Easier but Still No Cake Walk

February 2, 2016

Predictive analytics is no longer the sole purview of data scientists.

8 Marketing Automation Best Practices

January 20, 2016

Aligning marketing automation with a content strategy is just one recommended marketing automation best practice.

7 Marketing Automation Companies

January 13, 2016

Interested in marketing automation? (You should be!) Familiarize yourself with seven leading marketing automation companies.

Should Chief Digital Officer Lead Digital Transformation?

January 8, 2016

Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …

Marketing Automation's Star Is Rising

January 5, 2016

Unifying sales and marketing functions is a key marketing automation trend.

Bringing Home the Beacon

October 30, 2015

'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …

Should You Automate Business Intelligence?

October 6, 2015

Automating business intelligence is a great way for companies to increase the likelihood of success. So how do you go about it?

How Beacons Can Enhance CRM

October 2, 2015

Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …

5 Mobile Marketing Trends

September 28, 2015

Mobile marketing is undeniably hot. These five trends offer insight into mobile marketing strategies employed by leading-edge companies.

How to Get Funding for an Enterprise Mobile App

September 24, 2015

A mobile app offers so many benefits, you should have no problem getting it funded, right? Maybe, but you still need to build a strong …

Startup Spotlight: TinderBox's Sales Productivity Software

August 12, 2015

TinderBox does not want to be just another sales point solution. Its software addresses three stages of the sales process: pitch, propose …

CRM Evaluations Not Thorough Enough?

July 21, 2015

A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.