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Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

Loyalty Program Leaders Leverage Data Analytics

November 20, 2014

A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.

Consumers Love Mobile Marketing, Location-based Services

November 11, 2014

Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.

Self-service BI Initiatives Fall Short

October 30, 2014

Why do so few business people use self-service business intelligence? A lack of training is one problem.

Startup Spotlight: Attentive.ly Puts Social to Work

October 23, 2014

With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."

Business Intelligence 103: The Future Lies Ahead

October 14, 2014

Emerging technologies like dynamic data visualization promise to change business intelligence for the better.

Big Data Analytics Needs a Code of Ethics

October 8, 2014

With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.

CRM Integration More Important than a Pretty Interface

October 3, 2014

CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?

Digital Marketers Focus on Integration: Teradata Survey

September 30, 2014

Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.

Our Relationship with Mobile Apps: It’s Complicated

August 11, 2014

When it comes to engaging mobile users, apps are not the only option.

4 Apps that Make it Easier to Use PowerPoint

July 21, 2014

Apps from SAVO Group, SlideShark, Kingsoft and Workshare promise to make it easier to create, share and present PowerPoint files.

Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don't

July 18, 2014

Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.

How to Move Marketing Automation Beyond Email

June 23, 2014

To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in cross-channel campaigns.

7 Apps for Simplifying Project Management

June 19, 2014

Project management is a challenge for most organizations. These seven apps and websites can give you an edge that results in project success.

Implementing iBeacons? Watch Out for 5 'Gotchas'

June 16, 2014

While iBeacons technology has lots of interesting use cases, enterprises should be aware of five deployment 'gotchas.'