Sign in   |   Register

Marketing - Research

Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

5 Key Human Capital Management Trends

March 11, 2015

Consumer-driven trends like social, cloud and easy-to-use analytics are impacting human capital management, say experts.

Mobile App Backlog? 5 Ideas on Reducing It

February 24, 2015

Enterprises cannot keep up with demand for mobile apps, due to development skills shortages. These simple steps can help.

Data Analysis Enables Omni-channel Marketing

December 26, 2014

Financial institutions use data analytics to improve their omni-channel marketing strategies.

Forget Big Data; Focus on Relevant Data

December 17, 2014

While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.

Loyalty Program Leaders Leverage Data Analytics

November 20, 2014

A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.

Consumers Love Mobile Marketing, Location-based Services

November 11, 2014

Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.

Self-service BI Initiatives Fall Short

October 30, 2014

Why do so few business people use self-service business intelligence? A lack of training is one problem.

Startup Spotlight: Attentive.ly Puts Social to Work

October 23, 2014

With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."

Business Intelligence 103: The Future Lies Ahead

October 14, 2014

Emerging technologies like dynamic data visualization promise to change business intelligence for the better.

Big Data Analytics Needs a Code of Ethics

October 8, 2014

With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.

CRM Integration More Important than a Pretty Interface

October 3, 2014

CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?

Digital Marketers Focus on Integration: Teradata Survey

September 30, 2014

Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.