Marketing - Research
Technology research on Marketing, Social Media Marketing, and Marketing Automation software and solutions.
Startup Spotlight: TinderBox's Sales Productivity SoftwareAugust 12, 2015
TinderBox does not want to be just another sales point solution. Its software addresses three stages of the sales process: pitch, propose …
CRM Evaluations Not Thorough Enough?July 21, 2015
A handful of CRM vendors dominate the market, so many CRM buyers conduct few product demonstrations before buying.
Startup Spotlight: Influitive's Advocacy Marketing SoftwareJuly 10, 2015
Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain an independent with his advocacy marketing platform.
Startup Spotlight: Interana's Self-Service Data AnalyticsJune 15, 2015
Interana's specialty is analyzing raw event data, which the startup's founders believe will become "the standard data format of the future."
5 Metrics for Digital SuccessJune 8, 2015
Measuring sales and business metrics is part of any digital strategy, but organizations must pay attention to technical metrics too, says …
5 Key Human Capital Management TrendsMarch 11, 2015
Consumer-driven trends like social, cloud and easy-to-use analytics are impacting human capital management, say experts.
Mobile App Backlog? 5 Ideas on Reducing ItFebruary 24, 2015
Enterprises cannot keep up with demand for mobile apps, due to development skills shortages. These simple steps can help.
Data Analysis Enables Omni-channel MarketingDecember 26, 2014
Financial institutions use data analytics to improve their omni-channel marketing strategies.
Forget Big Data; Focus on Relevant DataDecember 17, 2014
While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.
Loyalty Program Leaders Leverage Data AnalyticsNovember 20, 2014
A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for …
Consumers Love Mobile Marketing, Location-based ServicesNovember 11, 2014
Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.