Marketing - Research
5 Key Human Capital Management TrendsMarch 11, 2015
Consumer-driven trends like social, cloud and easy-to-use analytics are impacting human capital management, say experts.
Mobile App Backlog? 5 Ideas on Reducing ItFebruary 24, 2015
Enterprises cannot keep up with demand for mobile apps, due to development skills shortages. These simple steps can help.
Data Analysis Enables Omni-channel MarketingDecember 26, 2014
Financial institutions use data analytics to improve their omni-channel marketing strategies.
Forget Big Data; Focus on Relevant DataDecember 17, 2014
While many organizations focus on Big Data, relevant data is what really matters for marketing efforts.
Loyalty Program Leaders Leverage Data AnalyticsNovember 20, 2014
A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for Analytics.
Consumers Love Mobile Marketing, Location-based ServicesNovember 11, 2014
Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.
Self-service BI Initiatives Fall ShortOctober 30, 2014
Why do so few business people use self-service business intelligence? A lack of training is one problem.
Startup Spotlight: Attentive.ly Puts Social to WorkOctober 23, 2014
With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top "influencers."
Business Intelligence 103: The Future Lies AheadOctober 14, 2014
Emerging technologies like dynamic data visualization promise to change business intelligence for the better.
Big Data Analytics Needs a Code of EthicsOctober 8, 2014
With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.
CRM Integration More Important than a Pretty InterfaceOctober 3, 2014
CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?
Digital Marketers Focus on Integration: Teradata SurveySeptember 30, 2014
Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.