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Marketing: March 2003

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for March 2003

Targeted Email: From Spam to Choice Part 6

Companies that fail to get serious about their management of customer service e-mail now will ultimately pay the price with higher customer …

Every Click Matters

NetIQ unleashes WebTrends Log Analyzer Series 8.0 for small and growing businesses, a set of powerful analytical tools that can help add …

In-House Market Research

Your colleagues can tell you what your customers can't -- or won't.

Targeted E-mail: From Spam to Choice Part 5

Without proper and timely business intelligence, businesses can not determine the effectiveness of an e-mail campaign. Bruce McCracken …

When Viral Marketing and Householding Intersect

Viral marketing and householding frequently intersect. Here's one company doing it right, another that's missing the boat.