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Marketing: February 2013

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for February 2013

Social Video Ad Firm Virool Raises $6.6M

Social video advertising firm Virool rakes in funds to keep its momentum going.

Persado Raises $15M for Persuasive Marketing

Marketing software specialist attracts funds for a SaaS platform that optimizes marketing messages.

Want Better Analytics? Put Sentiment Analysis in Context

While sentiment analysis shows a great deal of promise for improving customer interactions, companies must use it in context with their …

Sailthru Raises $19M for Personalized Slant on Big Data

Following a period of explosive growth, Sailthru attracts funds to put a personalized spin on Big Data.

DataXu Raises $27M for Big Data Marketing

Venture capitalists are showing the love for Big Data startups, especially those with solutions geared toward marketers. The latest to get …