Yelp Statistics 2024 By Business Category, Star Rating Distribution, Visitors, Platform, Country and Consumers

Barry Elad

Updated · Feb 03, 2024

Yelp Statistics 2024 By Business Category, Star Rating Distribution, Visitors, Platform, Country and Consumers

Introduction

Yelp Statistics: Yelp is a review-based network industry and in general, this platform allows people to review industries such as Local Search, business ratings and reviews, online food delivery, and local homeowner services.

Yelp was established in the year 2004, headquartered at 350 Mission Street San Francisco, California, United States. Across overall review-based networks, Yelp.com is the 44th most viewed website.

As of 2024, Yelp has continued to demonstrate significant growth and user engagement, reinforcing its status as a key player in the digital review and local business discovery space. The platform now hosts over 265 million cumulative reviews, a testament to the active participation of its user base in sharing their experiences with businesses and services. This level of engagement is crucial, as approximately 98% of Yelp users consult reviews on the platform before making purchasing decisions, highlighting the influence of Yelp reviews on consumer behavior​.

From a business perspective, Yelp has become home to over 5.8 million businesses across more than 1,500 categories, signaling its vast potential for businesses to reach and engage with potential customers. The platform’s revenue data further underscores its success, with a significant portion (89%) of its revenue derived from local advertisers. This financial model showcases Yelp’s effectiveness in connecting local businesses with consumers, emphasizing the platform’s role in the local advertising ecosystem

Editor’s Choice

  • 49% of all reviews on Yelp are focused on restaurants, making it the most reviewed category.
  • A surprising 75% of Gen-Z users have never written a Yelp review.
  • Yelp ranks as the 44th most visited website in the US.
  • The platform sees an average of 92 million unique mobile users per month.
  • Overall, Yelp attracts more than 178 million unique visitors monthly across all platforms.
  • Businesses can see up to a 9% increase in revenue for each new star earned on Yelp.
  • 45% of customers are likely to check Yelp reviews before visiting a business.
  • 35% of people searching on Yelp will visit the site they checked within 24 hours.
  • Yelp’s restaurants category leads with the highest number of reviews, with 49% of all reviews combined.
  • 4 out of 5 Yelp users are ready to buy when visiting a Yelp page.
  • Yelp boasts over 10 million app installs on Google Play Store alone.
  • For every new star on Yelp, businesses see up to a 9% revenue increase.
  • In the second quarter of 2023, Yelp’s net revenue was $337 million, and net income was $15 million.
  • Yelp covers almost 6% of the market share among online review platforms.
  • 52% of all Yelp reviews are 5-star.
  • 61% of Yelp reviews are written by women.
  • Customer service is deemed the most relevant factor by 54% of Yelp customers.
  • Yelp’s website visitors reached 59.1 million in 2022.
  • Among all social media platforms in the United States, Yelp ranks 10th.
  • The top discussions among online Yelpers are food and drinks (56%) and movies and series (45%).
  • Daily, 12% of U.S. people used Yelp in 2022, nearly equivalent to TikTok app usage.
  • Globally, 78% of Yelp users regularly surf social media.
  • About 77% of Yelp users recommend online companies and brands.
  • Businesses found on Yelp have seen a 97% enhancement in purchasing, with daily purchasing at 51%, and weekly purchases up by 90%.

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Benefits of Yelp For Business

  • Responding to Messages on the Go: The Yelp for Business mobile app facilitates immediate responses to customer inquiries and messages, ensuring ongoing engagement.
  • Staying Informed with Push Notifications: Users receive timely updates about customer interactions and reviews through push notifications, helping businesses stay informed.
  • Monitoring Performance: The app offers a straightforward dashboard for tracking business performance metrics and customer engagement levels.
  • Updating Yelp Pages Easily: Ensuring your business information is current is streamlined, allowing for quick updates to hours, services, and more.
  • Enhancing Customer Support: Promptly address and respond to customer reviews, showcasing your commitment to customer satisfaction.
  • Quick Photo Uploads: Easily update and manage your business’s visual presentation with simple photo upload features.
  • Managing Paid Features: Navigate through and manage Yelp’s paid advertising options seamlessly, picking up wherever you left off.
  • Accessing Blog Resources: Gain insights and tips from Yelp’s blog resources, helping you leverage the platform effectively.
  • Completing All Profile Sections: A fully detailed profile with a call-to-action (CTA) button can significantly increase customer conversions by providing all necessary information at a glance​​.
  • Securing High-Quality Reviews: Encouraging reviews from your network can boost your business’s reputation and visibility. Personal requests, social media, emails, and even countertop displays can be effective strategies to increase positive Yelp reviews​​.
  • Monitoring and Responding to Inquiries and Reviews: Active management of your Yelp account, including timely responses to both positive and negative reviews, can significantly impact customer perception and loyalty​​.
  • Utilizing Enhanced Business Profile Features: Upgrading to an Enhanced Profile can increase leads by 38%, offering benefits like customizable photo slideshows, removal of competitor ads, and addition of a CTA button, making your business stand out on Yelp​​.

Facts on Yelp Statistics

(Source: vpnalert.com)

  • United States in 2023, Yelp had almost 265.29 million reviews.
  • In 2022, the Yelp app was used by 33.026 million devices across the world which was slightly decreased from 2021.
  • By the end of 2022, approximately 558,000 restaurants and many other businesses have paid for advertising on Yelp.
  • In the 2nd quarter of 2023, monthly average paying advertising locations resulted in 563K.
  • In 2022, the monthly average app unique devices was 33 million and by December 2022, Yelp’s cumulative reviews were 265 million in the U.S.
  • The Yelp revenue breakdown statistics by-products are followed by advertising ($1.134 billion), transactions ($14.06 million), and other services ($45.04 million) in 2022.
  • In Yelp advertising revenue breakdown in service sectors resulted in $693.81 million while, restaurants, retail, and other sectors resulted in $440.59 million.
  • In 2022, revenue generated in the United States was $1.19 billion and international revenue was $8.30 million.
  • Whereas, costs and expenses in Yelp amounted to approximately $1.14 billion in 2022 which has increased from last year.

(Source: agencyanalytics.com)

General Yelp Statistics

(Source: businessdit.com)

  • As of current reports in 2023, in the United States, almost 12% of customers use Yelp regularly many times a week and 3% of users use Yelp once a week.
  • In the Yelp platform, almost 78% of people are frequent daily users.
  • In the United States 2023, the total number of Yelp employees is around 3,900 individuals.
  • According to Yelp statistics, favorable Yelp is positively influenced by 94% of customers.
  • Negative reviews on the Yelp app can reduce the likelihood of engaging an effective customer base which was accepted by 92% of customers.
  • Yelp’s online reviews and personal recommendations also help in gaining high level trust said by 79% of customers.
  • As of 2023, in the United States, the average Yelp salary has resulted in $107,334 annually in which the top 10% of employee earns above $181,000/year, and less than 10% of employees earns almost $63,000/year.
  • Top ten hobbies among Yelp users are followed by food (74%), travel (68%), music (65%), health and fitness (51%), reading and writing (51%).
  • Advertisement has annoyed around 46% of Yelp’s users.
  • The top three motivational factors of Yelp users are followed by safety and security (40%), enabling them to learn new things (35%), and being successful (28%).
  • In 2023, around 96% of Yelp users use Smartphones for accessing the internet.

Yelper’s Statistics in The U.S.

By Business Category

(Source: wallstreetzen.com)

  • According to the reports of 18th October 2022, for home and local services, 19% of reviews were available in Yelp.
  • The other business categories Yelp review stats are followed by restaurants (17%), shopping (15%), beauty and fitness (11%), health (9%), auto and events (6%), arts, events, and entertainment (4%), travel and hotel (4%), and nightlife (2%).

By Star Rating Distribution

  • By the end of 2022, the 5-star rating on Yelp review was about 52%.
  • Furthermore, other rating statistics are followed by 1-star (16%), 4-star (16%), 3-star (8%), and 2-star (6%).

By Visitors

  • Yelp’s website visitors in 2022, were approximately 38.046 million via desktop devices around the world slightly reduced from last year.
  • , in March 2023, Yelp’s website visitors turned out above 141.4 million with an increase of 8.07%.
  • Whereas, in the same year Yelp’s mobile web visitors resulted in almost 59.179 million which has increased from 2021.
  • By the end of 2022, Yelp businesses by 6.321 million have been claimed by the owners

By Platform

  • As of January 2022, the top competitor of Yelp was Google with 73% of the market share and the 2nd most popular platform was Yelp with a 6% market share.
  • The other platforms’ market shares are followed by Facebook (3%), TripAdvisor (3%), and Other (12%).
  • As of reports in 2022, before interacting with any business 45.18% of users have preferred checking reviews from Yelp.

Yelp User’s Statistics by Demographics

 (Source: yelp-press.com)

  • As of June 2023, in the United States, the age group of Yelp users is followed by 18 years to 34 years with 24%, 35 years to 54 years (34%), and 55 years (40%).
  • The education qualification of Yelp users in the U.S. are followed by degrees bachelor’s (87.2%), master’s (5.2%), associate (4.2%), high school diploma (1.8%), certificate (0.9%), diploma (0.3%), doctorate (0.3%), and license (0.1%).
  • Whereas, 21% of Yelp users are earning around 59K, which is followed by $60K-$99k (24%), and $100K (more than 55%).

Yelp’s Statistics by Employees

  • The employee statistics are divided by department or segment, by race or ethnicity, age, and by gender.
  • In the 3rd quarter of 2022, in the United States, the maximum number of employees was available in the sales and marketing department 63%, followed by product development (28%), and general and administrative (9%).
  • Employees statistics by ethnicity are followed by white (53%), Asia (15%), Black (10%), Hispanic (11%), not specified (5%).
  • As of December 2022, Yelp’s employee below 20 years to 30 years was 51%, 30 years to 40 years (34%), 18 years to 20 years (6%), less than 18 years (3%), above 40 years (4%) and above 50 years (5%).
  • In the U.S. highest employee share in Yelp was 53% male, 43% female, 4% undefined genders, and 1% others.
  • The length of employment of 38% of Yelp employees (less than 1 year), followed by 28% of employees (5-7 years), 20% of employees (1-2 years), 8% of employees (8-10 years), 3% employees (3-4 years and 11 years respectively).

Yelp’s Statistics by Types of Cost and Expenses

  • By the end of 2022 in the U.S., Yelp have spend maximum on sales and marketing department up to $514.93 million.
  • The second most important spending was on `the product development section with $305.56 million.
  • Furthermore, other types are followed by general and administrative ($164.11 million), cost of revenue (105.71 million), and depreciation and amortization ($44.85 million).
  • Whereas, total spending on Yelp’s advertising in 2022 turned out $71.1 million.

Yelp Website Statistics

By Country

(Source: similarweb.com)

  • Currently, Yelp’s website is available in 35 countries which are available in 42 different languages.
  • In the last month, the United States has been the leading country with more Yelp users and generating more website traffic accounting for 93.40% which has increased by 5.94%
  • Other countries recorded the following contribution in total traffic are United Kingdom (1.18%) increased by 15.52%, Canada (0.72%) increased by 5.36%, Australia (0.56%) increased by 22.32%, Philippines (0.43%) increased by 1.70%, and other countries collectively made around 3.71%.

By Traffic Source

(Source: similarweb.com)

  • As per Yelp statistics, the highest rate of traffic towards yelp.com is by organic search resulting in 73.14%.
  • 73% is direct traffic while 1.38% is from referrals of social media networks etc.
  • Furthermore, other traffic sources towards yelp.com are Mail (0.83%), Social (0.70%), paid search (0.14%), and Display (0.08%).

By Social Media Referral Rate

(Source: similarweb.com)

  • YouTube has the highest rate of social media referral rate on Yelp.com resulting in 31.07% than other social networks.
  • Facebook and Reddit contribute almost 24.23% and 21.18% respectively.
  • Website traffic sent by Instagram is 25.55%% whereas, Facebook Messenger contributes by 5.34%
  • Other social media networks in yelp.com with nominal contribution percentages collectively make up 12.63%

Yelp Statistics by Usage

  • In 2022, Yelp users have contributed almost 21 million reviews which has increased by 3% from last year.
  • Whereas, 80% of Yelp searches were not included in a business name.
  • As of January 2022, almost 50 million users were observed from Yelp’s desktop website.
  • 79% of Yelp’s users prefer online reviews preferred online reviews in 2023.
  • Whereas, almost 32 countries are currently using Yelp which is spread across 219 cities.

Yelp Statistics by Consumers

  • According to global review platforms in 2022, almost 1,700 Yelp user’s fake accounts were closed by Yelp for reviewing fake activities.
  • According to survey reports, 9 out of 10 consumers in 2022 information was demanded by legal sources.
  • In the United States, almost 2,700 Yelp consumers issued alerts in which consumer alerts by 3% indicate paid review activities.
  • The customer alert reasons statistics by occurrence percentage are followed by compensated activity (3%), questionable legal threat (2%), suspicious review activity (15%), and media attention alerts (80%).

Yelp User’s Statistics

By Recommendation

(Source: marketsplash.com)

  • As of 2023, Yelp users around 77% of recommend online companies and brands in case of buying products.
  • If Yelp customers like the company and brand, 67% of Yelp users recommend online services and products.
  • The other Yelp user recommendations percentage is followed by good customer service (54%), discounts and giveaways (46%), personal brand connection (40%), and support for favorite brands (36%).

By Discussion Topic

  • As of 2023, online Yelper’s top discussions are food and drinks (56%) and movies and series (45%).
  • Whereas, 43% of Yelp user’s popular discussion topics are vacation and travel.
  • Furthermore, discussions of Yelp user’s stats are followed by Music (42%), and politics (25%)

Conclusion

The landscape of Yelp in 2024 is marked by significant growth and an expansive user base, reflecting its critical role in the digital marketplace for businesses and consumers alike. With over 265 million cumulative reviews, Yelp has become an indispensable tool for users to discover and evaluate local businesses, services, and dining options. This immense volume of user-generated content underscores the platform’s influence, with 98% of its users consulting reviews before making purchasing decisions. The diversity of Yelp’s usage, spanning from restaurants—which account for 49% of all reviews—to home and local services, highlights its broad appeal and utility across various sectors.

Yelp’s statistics for 2024 also shine a light on the demographic trends and technological shifts influencing consumer behavior. The platform’s reach extends to 178 million unique visitors monthly, demonstrating its popularity and the trust it commands among users seeking reliable business recommendations. The fact that 45% of consumers check Yelp reviews before engaging with a business attests to its impact on consumer choice and business reputation. Moreover, Yelp’s ability to generate significant revenue growth, with a notable increase in net revenue and a substantial number of paying advertising locations, signifies its value as a marketing and advertising tool for businesses aiming to enhance their visibility and customer engagement in an increasingly digital world.

These insights into Yelp’s performance and user engagement in 2024 affirm its status as a pivotal platform for connecting consumers with local businesses. The data not only underscores the critical importance of online reviews in the decision-making process of consumers but also highlights the opportunities for businesses to leverage Yelp to improve their online presence, engage with their customer base, and drive growth. As Yelp continues to evolve, its role in shaping consumer preferences and influencing the local business ecosystem is likely to expand further, underscoring the need for businesses to actively manage their Yelp presence and engage with the platform’s vast user community.

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  • FAQ.

    Is buying Yelp reviews legal?

    No it not explicitly legal, in case of buying Yelp reviews can violet Yelp’s policies and business may face many serious consequences such as legal repercussions or account suspension.

    How to understand fake reviews on Yelp?

    This is the most challenging part but not impossible thus, some signs of fake reviews are suspiciously many reviews posted within short period, repetitive contents and excessive positive language more than required.

    How to get effective and positive reviews on Yelp?

    Some effective tactics are filling out business page, placing Yelp badge on the website, using Yelp branding in store, sharing Yelp reviews on Social media, proper responding to Yelp users, posting updated from businesses and promoting advertisements.

    Barry Elad
    Barry Elad

    Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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