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EnterpriseAppsToday.com Staff

Keeping the Balance

E-tailers that have customer-retention in mind need to offer a well-balanced online interface. Most experts would agree that arranging a site so that information is presented in a pleasing and well-balanced manner is mission critical when it comes to catching…

Developing Cross-Channel Vision

Brick-and-click companies are starting to face a new breed of client – the cross-channel consumer. With more offline brands moving web-wards, Forrester Research analysts muse that a new type of consumer is evolving – one that “demands better products at…

Customer Retention Without Tears

A new study examines ways in which e-tailers and online content providers can keep customers satisfied without incurring unnecessary expenses. Entitled “Back to Basics: Enhancing User Experience at Low Cost,” a report by Jupiter Media Metrix unifies two seemingly irreconcilable…

Marketing Trends: Data Marketing

by Daniel Muggeo To the consumer, technology represents another opportunity for aggressive marketers to invade their privacy. Those dinnertime phone calls from rude insurance people immediately come to mind. But to the company marketing products and services, technology is providing…

Avoiding CRM Pitfalls

Two research firms recently suggested ways in which to avoid CRM disasters. “Around 70 percent of CRM projects are not successful,” noted Andy Kellett, senior research analyst for the Butler Group. “It’s not all down to the vendors, however —…

PeopleSoft Completes Cohera Acquisition

PeopleSoft Monday says it has completed its acquisition of intellectual property and certain assets of Hayward, Calif.-based Cohera. The cash deal originally announced back on July 23, 2001 effectively supplies the Pleasanton, Calif.-based company’s CRM platform with Cohera’s catalog management…

Mix-and-Match CRM

By eCRMGuide.com Staff Quaero SpringBoardSM, an outsourcing customer relationship management (CRM) service from Quaero, ensures flexibility for marketing and technology executives when implementing their CRM strategies. The outsourcing service was exclusively designed to implement strategic customer communication services while avoiding…

Majority of Banks Underutilize CRM

by eCRMGuide.com Staff According to a March 2001 survey conducted by Core Group®, Inc., 76 percent of community banks and credit unions are not utilizing the full capabilities of their customer relationship management (CRM) and marketing customer information file (MCIF)…

Nintendo Plays with Infinium

by eCRMGuide.com Staff Interactive entertainment company Nintendo of America, Inc. has selected the customer relationship management (CRM) solution from Infinium to drive its Retail Marketing Program. Web-based Infinium CRM builds a fully integrated, enterprise-wide data source linking disparate customer information…

Customer Retention Can Be Fun

by eCRMGuide.com Staff Chicago-based customer retention company TruePoints, Inc. has introduced turnkey marketing tools designed for customization and integration with a brand’s existing online and offline efforts. Michael Kahn, chief operating officer for TruePoints, encapsulates his company’s objectives: “The lessons…

Daleen Down with OPP

by eCRMGuide.com Staff Daleen Technologies Inc., specialists in revenue chain management software, announced plans to integrate its comprehensive billing functionalities with the customer relationship management (CRM) applications of the Oracle E-Business Suite. The alliance will add Daleen to the Oracle…

Xchange Names CEO

By boston.internet.com Staff Xchange (NASDAQ:EXAP), a Boston maker of customer relationship management software, has named Chris Wagner president and CEO. The 20-year software vet also joins the board of directors. He succeeds Andrew Frawley, who will continue as chairman of…

Sprint Calls on ICT GROUP

by eCRMGuide.com Staff Sprint Corp. announced a four-year commitment with ICT GROUP, INC. for contracted customer relationship management (CRM) services. Scheduled to go live in September 2001, ICT GROUP will perform a variety of customer service and upselling functions for…

Faster Deployment for Blue Martini

by eCRMGuide.com Staff Blue Martini ExpressSM is the latest offering from customer relationship management (CRM) applications provider Blue Martini Software, Inc. The all-in-one product combines software, consulting services, training and support and is designed to help organizations implement Blue Martini…

Hawaiian Airlines Flies with New CRM System

by eCRMGuide.com Staff Hawaiian Airlines, Inc. has selected CHARTER continuumTM, a customer relationship management (CRM) product from Swallow Information Systems. Hawaiian Airlines will utilize Swallow’s CHARTER continuumTM application to track all inbound customer contacts, including telephone calls letters and faxes.…

mCRM’s Future Lies in B2E

The immediate future for mobile CRM (mCRM) applications lies not in connecting business with consumers, but in connecting employees and their employers, in particular in developing and enhancing business-to-employee (B2E) sales applications, according to research by Datamonitor. The pervasiveness of…

E-CRM for Dummies

By Jeffrey Graham Atticus Finch, the wise father in Harper Lee’s “To Kill A Mockingbird,” tells his children, “You never really knew a man until you stood in his shoes and walked around in them.” Make that the No. 1…