Category CRM

How to Maximize Your CRM Spending

CRM systems are essential for many businesses, thanks to their ability to help companies establish and build relationships with current customers and prospects. CRM is also getting easier and more inexpensive to use, experts say. “The great thing about CRM…

Salesforce on Track for $10B in Revenue

The big news from Salesforce’s first quarter fiscal 2017 earnings: The CRM giant is on track to crack $10 billion in total annual revenue for the first time, after experiencing what Salesforce CEO Marc Benioff called “the best Q1 we’ve…

Mobile Apps Can Transform Business Processes

By Robert Lacis, Apperian Mobile apps have taken the consumer world by storm, and businesses are rapidly following suit. The enterprise mobility market is expected to reach $500 billion by 2020, according to a study conducted by Enterprise Research Store.…