CRM systems are essential for many businesses, thanks to their ability to help companies establish and build relationships with current customers and prospects. CRM is also getting easier and more inexpensive to use, experts say. “The great thing about CRM…
Field service software is a hot area right now and getting hotter as companies recognize the importance of providing good customer service. According to Aberdeen Group, the worldwide field service management (FSM) market is worth around $18 billion annually and…
One Twitter user reacted to Microsoft’s $26 billion acquisition of LinkedIn by saying both companies are “basically tech manifestations of the guy you don’t want to sit next to on a plane.” I suspect what this person meant was that…
Anyone who has spent time on the phone or online trying to resolve a customer service issue has likely experienced a situation in which they get transferred from one department to another — perhaps more than once — before the…
The big news from Salesforce’s first quarter fiscal 2017 earnings: The CRM giant is on track to crack $10 billion in total annual revenue for the first time, after experiencing what Salesforce CEO Marc Benioff called “the best Q1 we’ve…
Mobile CRM has been with us for a while now. Some thought it would supplant other CRM platforms so that everything could be performed on one device. So has that happened, or is mobile CRM largely being used for niche…
Sales people are among the most mobile folks at any company. So it’s no surprise that mobile CRM appears to be popular. In its most recent Technology Trends study, IT research firm Computer Economics found that companies are investing in…
By Robert Lacis, Apperian Mobile apps have taken the consumer world by storm, and businesses are rapidly following suit. The enterprise mobility market is expected to reach $500 billion by 2020, according to a study conducted by Enterprise Research Store.…
Gamers, not enterprises, built the first big mobile apps. They gave many of these apps away because they wanted to attract players. They also wanted to attract profits but struggled with how to do so, said Swrve co-founder and Chief…
Sales analytics in traditional CRM systems, like other types of analytics, have largely provided “after the fact” analysis instead of insights that can actually influence outcomes. That is beginning to change, however, with a growing emphasis on real-time information. Clari,…
