Integrating CRM with ERP can boost the performance of CRM functions like lead generation, quoting and customer support, as ERP offers real-time access to business data that affects customers. So it’s not surprising that many providers of ERP software, including…
By Glenn Gruber, Propelics The allure of Shiny Object Syndrome (SOS) is strong. And whether it be “a-loo-min-ium” or gold, the Apple Watch is very shiny. With Apple Watch now available in stores, I for one am intrigued and plan…
San Francisco-based startup ToutApp is trying to bring a platform approach to sales software, in the same way companies like Marketo and Eloqua did for marketing software, by unifying useful sales tools and packaging them in a user-friendly way. “We…
Though most folks still associate Salesforce.com with CRM, given that the company pioneered the concept of CRM delivered as a cloud service rather than via on-premise software, the company has been working hard to expand its presence throughout the enterprise.…
Many experts believe the success of the Apple Watch, which is landing in the eager hands of early adopters today, will hinge on the apps. That may be a problem, given the somewhat motley assortment now on offer, which according…
Productivity can take a hit when users switch from one application to another multiple times a day. It’s an especially big problem in marketing, thanks to the plethora of tools in use at many organizations. According to a recent survey…
On the most recent earnings call for Salesforce.com, CEO Marc Benioff touted growing adoption of the company’s Service Cloud and Analytics Cloud, the latter of which is the fastest-growing product in the company’s history, Benioff said. Not surprisingly Salesforce is…
Financial institutions will count on technology more than ever in 2015 to handle the increasing complexities of business with a minimum of staff, to satisfy customers’ need for convenience and to abide by increasingly complex regulatory rules. Use of newer…
Thanks to the consumerization of IT, enterprise software has gotten a lot sexier. Folks bring their personal software preferences for attractive and intuitive user interfaces with them to work. As a result, it’s the rare enterprise software vendor that does…
With the continuing evolution of mobile and other technologies, the shift to omni-channel strategies and continuing evolution of fraud, retailers are looking to technology advancements in 2015 to help them transform their businesses, according to industry experts. Here are nine…