Email is one software application that’s practically guaranteed to be on the taskbar of every office worker. IBM wants those inboxes to help usher in connected, enterprise social experiences for businesses and their employees. Big Blue just launched IBM Notes…
Jared Spataro, senior director of Microsoft’s Office division, is constantly fielding the same question. IT execs and managers want to know — some rather demandingly — what direction Microsoft is taking in the wake of its massive acquisition of social enterprise…
Just weeks after giving WebFOCUS BI the Big Data analytics treatment, New York City-based Information Builders today announced the launch of new social media capabilities. The aim is to help organizations better focus their marketing strategies and sniff out new revenue…
Can Big Data help enterprises make sense of their social media efforts in order to create more business value? Does the mashup of Big Data and social media enable organizations to understand their customers better and establish a higher level…
If you’re responsible for marketing a product or a brand, monitoring what people are saying on social media, and interacting with them when appropriate, is becoming increasingly important. That’s why there are a large number of social media monitoring and…
Virool, a San Francisco startup that specializes in social video advertising, has raised $6.62 million in an early round of funding. Virool positions its advertising technology as a cost-effective alternative to big-budget social ad platforms. Instead of spending upwards of…
IBM today pulled back the curtain on a new version of its Connections software that will make even bigger use of social networks and the cloud to boost collaboration and help companies integrate Big Data into their business processes. When…
The rise of social media over the past few years has led to an explosion in applications and services offering social media monitoring and listening. Monitoring and listening are often used interchangeably by users and even by vendors themselves, but…
Salesforce.com has expanded its software-as-a-service (SaaS) offerings to include social media marketing, following a $1 billion splurge on cloud social media specialists Buddy Media and Radian6 over the last 18 months. Was it money well spent? The company’s Marketing Cloud,…
Being social, at least from a business point of view, is now synonymous with collaboration. This is thanks not only to the rise of Facebook, LinkedIn, Google+, Yammer, wikis and location-based services like Foursquare, but also to increased use of…