Salesforce flipped the switch today on Social.com, a new offering that provides social ad creation, optimization and campaign automation services for marketers. While a potentially welcome addition for users of Salesforce Marketing Cloud that want to delve into social advertising, it…
Human capital management (HCM) is a complicated enough subject in itself. But add social recruiting into the mix, and some HCM applications are challenged to keep up. After all, there are over one billion people using social networks globally, representing…
Social enterprise specialist Jive released a new version of its Advanced Gamification Module, which the company says will help boost employee engagement by offering personalized incentives. Jive first launched its Advanced Gamification Module for its Social Business platform in March 2012. The…
Email is one software application that’s practically guaranteed to be on the taskbar of every office worker. IBM wants those inboxes to help usher in connected, enterprise social experiences for businesses and their employees. Big Blue just launched IBM Notes…
Jared Spataro, senior director of Microsoft’s Office division, is constantly fielding the same question. IT execs and managers want to know — some rather demandingly — what direction Microsoft is taking in the wake of its massive acquisition of social enterprise…
Just weeks after giving WebFOCUS BI the Big Data analytics treatment, New York City-based Information Builders today announced the launch of new social media capabilities. The aim is to help organizations better focus their marketing strategies and sniff out new revenue…
Can Big Data help enterprises make sense of their social media efforts in order to create more business value? Does the mashup of Big Data and social media enable organizations to understand their customers better and establish a higher level…
If you’re responsible for marketing a product or a brand, monitoring what people are saying on social media, and interacting with them when appropriate, is becoming increasingly important. That’s why there are a large number of social media monitoring and…
Virool, a San Francisco startup that specializes in social video advertising, has raised $6.62 million in an early round of funding. Virool positions its advertising technology as a cost-effective alternative to big-budget social ad platforms. Instead of spending upwards of…
IBM today pulled back the curtain on a new version of its Connections software that will make even bigger use of social networks and the cloud to boost collaboration and help companies integrate Big Data into their business processes. When…