The rise of social media over the past few years has led to an explosion in applications and services offering social media monitoring and listening. Monitoring and listening are often used interchangeably by users and even by vendors themselves, but…
Salesforce.com has expanded its software-as-a-service (SaaS) offerings to include social media marketing, following a $1 billion splurge on cloud social media specialists Buddy Media and Radian6 over the last 18 months. Was it money well spent? The company’s Marketing Cloud,…
Being social, at least from a business point of view, is now synonymous with collaboration. This is thanks not only to the rise of Facebook, LinkedIn, Google+, Yammer, wikis and location-based services like Foursquare, but also to increased use of…
Salesforce.com, Jive Software and other companies offering social software to enterprises are taking the wrong approach, said several SAP executives on a call introducing Jam, the German company’s own entry into the social enterprise market. Jonathan Becher, SAP’s chief marketing…
OneDesk touts itself as social software designed to connect employees, partners and customers. In essence, it is a suite of applications designed to help businesses perform project management with an emphasis on collaboration and social media monitoring. The unified product…
HootSuite, a company best known for helping customers manage their social media accounts, today announced its new Conversations tool, a module aimed at fostering internal collaboration and getting everyone on board — and presumably on message — when engaging with…
Since Microsoft’s initial press release on the acquisition of Yammer in June, Microsoft hasn’t said much about its plans for the social software provider. It already integrates with Microsoft Dynamics CRM as well as SharePoint. Now the connection is rumored…
IBM is blending two of the hottest areas in enterprise software today — Big Data analytics and social media-enabled apps — in an effort to derive revenue-boosting business value from data generated by increasingly social workforces and marketplaces. Big Blue…
HootSuite, a social network management specialist, has acquired rival cross-platform social account management app maker Seesmic for an undisclosed amount. With the buy, the company welcomes a coveted user group to the HootSuite ecosystem: more enterprise customers. In a blog post…
In an earlier piece Geneca‘s Michael Klynstra looked at how social networking tools like Twitter could help project managers improve team communications. Here he advises on how to select the best collaboration tools for your project teams and how to…