Motherhood is hard for a working woman in any field, but especially so in industries like technology that cannot seem to shake their male-centric cultures. The issue recently heated up with Apple’s and Facebook’s decisions to offer coverage for female…
While CRM vendors are striving to improve the usability of their products, integration is a far bigger issue. There is much talk about offering a more holistic customer experience, but that is practically impossible to do when customer data is…
Just how much data can private companies (or government agencies for that matter) collect on individuals and how much responsibility do they have in that regard? From a purely marketing, revenue or public safety point of view, the answers to…
With less than a week to go until Dreamforce, CRM giant Salesforce is already making major announcements that foreshadow the focus of its flagship event. It has “reimagined” both its customer support and sales software, branding them in a way…
I recently wrote about a growing emphasis on usability in CRM applications, especially mobile apps. Vendors are focusing on improving the user interface of CRM, to boost the software’s stubbornly low adoption rate. About that adoption rate, Gartner released a…
In enterprise technology, as in consumer technology, it’s tempting to buy first and sort out all the details for making it work later. Thus, many marketing organizations that have been investing in technologies that help them communicate with consumers via…
Talk about customer relationship management (CRM) software and you’ll probably be thinking about on-premise software packages or software-as-a-service (SaaS) offerings from big companies like Salesforce.com, SAP, Oracle or Microsoft. But as well as these and other commercial CRM offerings, there…
Open source ERP provider OpenERP, which announced a new name and a $10 million round of funding earlier this year, has released digital marketing software that enables small companies to better compete with larger competitors. The marketing apps are the…
Within the next five years, CIOs will have to deal with thousands of cloud applications and millions of mobile devices and sensors. And – shudder — they will have to integrate everything. Andrew Leigh, a product vice president at Jitterbit,…
In our earlier article, experts offered their tips on making mobile CRM initiatives a success. This buying guide provides more insight on evaluating mobile CRM software, and also covers some of the available choices. So what should organizations look for…