CRM - News
Teradata Buys Mobile Marketing SpecialistJanuary 14, 2015
Teradata's purchase of Appoxee, its third marketing-related acquisition in recent months, will enhance its mobile marketing capabilities.
Adobe's Marketing Cloud Gets Geo-Location, Other Mobile FeaturesNovember 18, 2014
Geo-location plays strongly into Adobe's latest update of its Marketing Cloud, which includes a set of features designed to help marketers interact with mobile consumers.
Attensity Boosts Ability to Discover 'Unknown' Trends in DataNovember 13, 2014
Updates to Attensity Q software help organizations detect emerging themes in social data, and make it easier to compose and filter queries and detect spam.
Birst Analytics App Unifies Marketing DataOctober 31, 2014
Birst says its solution helps companies integrate all of their marketing data, with the aim of producing a more complete view of customers.
Zoho Tightens CRM Integration for Unified Customer ExperienceOctober 9, 2014
Zoho's latest CRM release integrates marketing, sales and support software and adds new Web analytics and social capabilities.
Salesforce Revamps Sales, Service AppsOctober 7, 2014
Salesforce is rebranding its Sales and Service Clouds and adding a slew of new features to both to align them more closely with its Salesforce1 development platform.
Company Rebrands to Reflect App ExpansionSeptember 26, 2014
OpenERP, a Belgian provider of open source ERP software, has changed its name to Odoo to reflect its move into other business applications, including digital marketing.