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CRM - News

Industry and product news on Customer Relationship Management (CRM) and sales force automation software and solutions.

Marketing Automation Tools in Chrome, via New Act-On App

March 16, 2015

Act-On wants to make marketers more productive with an app that allows users to access Act-On functionality from within the Chrome browser.

Salesforce Service Cloud Gets Intelligence Engine

March 9, 2015

Built-in intelligence will help companies automate customer service workflows, improve workforce management and design better business processes, promises Salesforce.

Teradata Buys Mobile Marketing Specialist

January 14, 2015

Teradata's purchase of Appoxee, its third marketing-related acquisition in recent months, will enhance its mobile marketing capabilities.

Adobe's Marketing Cloud Gets Geo-Location, Other Mobile Features

November 18, 2014

Geo-location plays strongly into Adobe's latest update of its Marketing Cloud, which includes a set of features designed to help marketers interact with mobile consumers.

Attensity Boosts Ability to Discover 'Unknown' Trends in Data

November 13, 2014

Updates to Attensity Q software help organizations detect emerging themes in social data, and make it easier to compose and filter queries and detect spam.

Birst Analytics App Unifies Marketing Data

October 31, 2014

Birst says its solution helps companies integrate all of their marketing data, with the aim of producing a more complete view of customers.

Zoho Tightens CRM Integration for Unified Customer Experience

October 9, 2014

Zoho's latest CRM release integrates marketing, sales and support software and adds new Web analytics and social capabilities.