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CRM - News

Industry and product news on Customer Relationship Management (CRM) and sales force automation software and solutions.

Adobe's Marketing Cloud Gets Geo-Location, Other Mobile Features

November 18, 2014

Geo-location plays strongly into Adobe's latest update of its Marketing Cloud, which includes a set of features designed to help marketers interact with mobile consumers.

Attensity Boosts Ability to Discover 'Unknown' Trends in Data

November 13, 2014

Updates to Attensity Q software help organizations detect emerging themes in social data, and make it easier to compose and filter queries and detect spam.

Birst Analytics App Unifies Marketing Data

October 31, 2014

Birst says its solution helps companies integrate all of their marketing data, with the aim of producing a more complete view of customers.

Zoho Tightens CRM Integration for Unified Customer Experience

October 9, 2014

Zoho's latest CRM release integrates marketing, sales and support software and adds new Web analytics and social capabilities.

Salesforce Revamps Sales, Service Apps

October 7, 2014

Salesforce is rebranding its Sales and Service Clouds and adding a slew of new features to both to align them more closely with its Salesforce1 development platform.

Company Rebrands to Reflect App Expansion

September 26, 2014

OpenERP, a Belgian provider of open source ERP software, has changed its name to Odoo to reflect its move into other business applications, including digital marketing.

Clarabridge Adds Speech Analytics to Contact Center Software

September 3, 2014

Clarabridge Speech, powered by Voci, expands customer experience management capabilities by adding speech analytics to capture a more complete snapshot of the customer experience.