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Marketing - News

Industry and product news on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

Adobe Enhances Enterprise Application Services for Experience and Commerce Cloud

After spending big in 2018 to acquire new technology, Adobe is now launching services that integrate Magneto and Marketo capabilities.

Oracle Brings Machine Learning Advancements to Enterprise Applications

At OpenWorld 2018, Oracle announced a series of updates and enhancements to its enterprise applications portfolio.

Adobe Acquiring Marketo in $4.75B Deal to Boost Experience Cloud Platform

Adobe makes its second big acquisition of 2018, this time picking up the marketing cloud expertise of Marketo.

Adobe Continues To Grow Enterprise Applications Business

Adobe CEO Shantanu Narayen outlines the success his company has had in the recent quarter and what's coming in the months ahead.

The Red Herring of Marketing's 'Digital Transformation'

According to speakers at ITSMA Marketing Vision 2016, "digital marketing" is just marketing in sheep's clothing.  

Act-On Intros Industry-Specific Marketing Automation Software

Customers using marketing automation software customized for industry verticals are more successful than those using more general solutions, …