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Marketing - News

Industry and product news on Marketing, Social Media Marketing, and Marketing Automation software and solutions.

The Red Herring of Marketing's 'Digital Transformation'

November 30, 2016

According to speakers at ITSMA Marketing Vision 2016, "digital marketing" is just marketing in sheep's clothing.  

Act-On Intros Industry-Specific Marketing Automation Software

November 20, 2015

Customers using marketing automation software customized for industry verticals are more successful than those using more general solutions, …