News: February 2002
American, British Companies Making Most of the Internet
February 28, 2002Companies in the United States and Britain are the most likely to incorporate the Internet into activities such as CRM, marketing, order fulfillment and sales, according to a study by Taylor Nelson Sofres.
e-centives Acquires BrightStreet
February 28, 2002Combination provides data tracking capabilities to help consumer packaged goods companies build and promote direct consumer relationships.
Salesforce Inks Hotel Group
February 27, 2002Le Meridien selects salesforce.com's online CRM solution for its 200-plus global sales team based across 55 countries.
Satisfaction: Guaranteed?
February 27, 2002Web Fletcher of Braun Consulting outlines the four steps for moving beyond customer satisfaction to value and profitability.
Wheelhouse Adds Ex-EasyAsk Pres.
February 26, 2002The Burlington, Mass., maker of CRM software hires Frank Chisholm as senior vice president of sales and marketing.
ManagedOps Will Support Microsoft CRM Product
February 26, 2002The Great Plains and Siebel application outsourcing service provider announces that it will offer a hosted version of the just-announced Microsoft Customer Relationship Management.
Pleasing Finicky Consumers Shouldn't Cost an Arm & a Leg
February 26, 2002The needs of online consumers can be met without overdue expenditure alleged a recent study.
E-Mail Enhances Education
February 25, 2002Open University, Britain's largest academic institution, will improve communication with its 150,000 online students through Silicon Valley-based CRM provider KANA's Response.
CRM Takes Priority Among IT Investments
February 25, 2002More U.S. businesses will spend $500,000 or more on CRM technology over the next two years than they will on other large-scale infrastructure projects, but a report by Jupiter Media Metrix questions whether all this spending will really improve customer service.
PeopleSoft Acquires Calico Assets
February 25, 2002With the purchase of the intellectual property and certain assets of Calico Commerce, PeopleSoft will provide an Internet product configuration solution to streamline sales and manufacturing processes.
Dealing with the Unhappy Customer
February 25, 2002At some point in time each and every business is faced with the opportunity of dealing with an upset customer. It may not seem like an excellent marketing opportunity, but good ISPs are those that listen and learn - and sell.
Extended Systems Acquires AppReach
February 25, 2002Deal strengthens company's mobile applications development offering.
J.D. Edwards Reports Improved Q1
February 22, 2002The enterprise software ISV announced an increase of nearly $9 million for its pro forma operating income over the first quarter 2001. Earnings Per Share Grow to $0.03.
Salesforce.com Keeps Busy
February 22, 2002The San Francisco-based CRM solution provider has been hard at work with new releases and strategic alliances while still having time to pull together a star-studded benefit concert at New York's Carnegie Hall.
Simplifying CRM
February 22, 2002Customer relationship management used to be as simple as taking the extra time to learn the names and livelihoods of those who plunked down their hard-earned cash for goods or services rendered. While this attention to detail may seem old-fashioned and inefficient in our cellularly connected, Internet-ready world, the truth is, it worked.
Online Auto Shoppers Tough to Target
February 21, 2002A close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion that automakers, dealers and independent auto sites spend in an effort to convert browsers to buyers may be missing the mark.
Onyx and Deloitte Collaborate
February 21, 2002The two companies will initially deliver CRM solutions to specific markets and geographic regions with plans for rapid expansion.
Knowledge: The Key to ROI
February 20, 2002Recently, Arthur's been examining what DOESN'T deliver ROI in a CRM initiative. Here's the one you've been waiting for: what makes CRM pay off and how successful companies make it happen.
LaGarde, LivePerson Give a "Voice" to StoreFronts
February 20, 2002Both companies will integrate Web-based instant messaging into a new business messaging e-commerce platform that aims to boost sales for e-tailers
TeaLeaf Brews Up IntegriTea
February 20, 2002The SAP spin-off launches its first product designed to diagnose and show problems on a customer's Web site from the customer's perspective.
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