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News: August 2002

Industry and product news on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for August 2002

Prognostication Scorecard, Part 1

In early 2001, Arthur made five predictions about the future of eCRM. How accurate were those prophesies?

QAS Lands CCSC

The Boston maker of software to manage mailing lists adds Consumer Credit Counseling Services, a San Francisco provider of money management …

NetLedger Sets Sights on Microsoft Great Plains

Makers of the Oracle Small Business Suite target mid-size enterprises with an advanced accounting online application, which will be sold …

Please Don't Shoot the Customer, Part 3

Customer profitability management: the trends, case studies, and solutions. Last of a three-part series.

PeopleSoft Secure With Its Strategy

To fight the competition, the company rolls out an international mid-market sales program, unveils new homeland security products and teams …

Watch Hill Adds Wireless, CRM Vets

The Providence, R.I., consulting firm hires a Yankee Group and Akibia for key posts.

AOL's Got Your Numbers (Should You Be Allowed to Use Them?)

Marketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around.

Case Study: RightNow Technologies/ MarketFirst

Knowing the power of meeting customer needs effectively, CRM provider RightNow realized it needed to continue pushing the envelope on …

David v. Goliath in the Enterprise Data Mobility Space

The big guys - SAP, Siebel, Oracle - are in the sandbox already - when it comes to customer relationship management (CRM), salesforce …

Please Don't Shoot the Customer, Part 2

Customer profitability management: the trends, case studies, and solutions. Part two of a three-part series.

SMBs Adopt Automation Apps

Small- and medium-sized American companies spent more than $1.3 billion in the last year on software that automates SFA, CRM, ERP, and SCM …

Execs and Accounts for August 5, 2002

MindArrow Systems to provide Mazda with marketing software; Orbitz partners with Spa Finder on new micro-site; BMW films nabs directors for …